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Implement a rewards program for ink/toner recycling.

Status: Tell Us More
by on ‎02-17-2015 03:17 PM

I would love to see Best Buy take on a more proactive approach to encouraging people to recycle used ink & toner. I understand that, as of now, Best Buy currently does offer a recycling program, but I would love to see them roll it into their rewards program to really encourage people to take advantage of it.  This could implemented in a few different ways:

 

(1) Offer a coupon for an extra 5% off ink and toner for recycling.  This would be the easiest to implement because if one is recycling ink or toner one would most likely be looking to purchase replacements, so for Best Buy this would offer the quickest ROI on this type of program.

 

(2) Offer 250 points for each toner or 50 points for each ink cartridge.  This is based on the fact that ink cartridges need to be replaced quite a bit more frequently than toners and in most cases, people are replacing sets of 2 or 4 on ink cartridges, depending on if the machine is a tri-color or individual ink model.  At the end of the day, every toner or 5th ink cartridge would equate to a $5 rewards certificate, which for most inks or toners is a very small discount, but it's still something to encourage people to do the right thing when it comes to disposing of used ink/toner.  

 

Lastly, the largest benefit to either method you decided to implement would be that you would lock the customer into buying ink/toner from Best Buy and handily pull customers from office store competitors.

 

 

Status: Tell Us More

I really like this idea, and I can see both versions working. Would anyone else like to see us implement this idea? Make sure you vote for an idea if you like it.

Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎02-18-2015 10:55 AM
Status changed to: Tell Us More

I really like this idea, and I can see both versions working. Would anyone else like to see us implement this idea? Make sure you vote for an idea if you like it.

by
on ‎02-21-2015 06:56 PM

I would like to see this option, but as you may already know buying new printers often ends up being more cost effective than buying more toner/ink or drums.  It just boogles my mind that you can save money while just adding more junk to the world.

by
on ‎03-01-2015 09:28 AM

i really like this idea too, be great to recycle your ink in store and receive offers like that.  the only thing i would add is to keep the 10% off ink and toner on Wednesday's as that has been an ongoing promotion

by
on ‎04-04-2015 07:59 PM

@vaan285 The ink on Wednesday promotion at my local store was replaced with an all-the-time 15% off ink and paper for rewards members promotion. @himeko123 If you rolled this 15% in with what I proposed, you would save 20% off inks and toners.  

 

@Allan-BBY I thought of another way to do the 5% as well; When trading in a printer, you get a voucher that's basically like a $50 credit.  What if you did this for inks (a 5% off single ink/toner discount voucher per ink or toner traded in)? This may be easier to implement than trying to tie the recyle transactions into rewards transactions. 

by
on ‎04-04-2015 08:04 PM
I like the idea of a printer trade in, and receive a credit voucher. The item gets recycled properly and the customer can only buy a new printer with the trade in voucher. I'm in!
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