It has been made clear that Best Buy wishes to expand the Geek Squad name to be more globally recognized and to utilize the brand for increased profits.
I believe Best Buy/Geek Squad is missing out on an opportunity to get into the competitive gaming scene. Riot Games, the creators of League of Legends is pioneering the world of competitive gaming and legitimizing it as a real sport. The United States government already recognizes it as a legitimate sport, providing travel visas for professional players.
Best Buy/Geek Squad should invest in sponsoring a professional team and/or creating an official Geek Sqaud team to put the face of Geek Squad in the competitive gaming scene. Not only would this give an incredible boost for advertisement and marketing but Geek Squad would have the potential to developer their own brand of PC Gaming gear to be sold.
Just to give you an idea of how big the competitive scene is for gaming, League of Legends sold out the Staples Center in California for the World Championships with a prize pool of over 1 million dollars. With thousands viewing the event live and hundreds of thousands viewing it via online streaming at lolesports.com.
If any company higherup wishes to discuss this further in a serious matter, I encourage you to email me back.