I know this may seem like an extreme idea at first but read through the entire post at least first please.
Similar to raptr where you earn gameplay points Bestbuy should have a similar libarary induction and I also think this would be a great way to integrate the digital library furthermore.
So pretty much how it works, us gamers do what we do best which is...wait for it...you got it! We do gaming. ALOT. So my idea is why not put this to good use?
-You have an option of a "digital library intergration" which is pretty much where you link the BestBuy digital library with the games you pruchased from bestBuy. So the more games you have, the more loyalty shown. To include both physical and digital copies on physical receipts a library code is generated. You enter this code in the library and you CANNOT download the game but it just lists that you do own this game and it was bought from Bestbuy. There could be then a program that BestBuy makes that as long as it's running it records the time a person plays (not idling of course, maybe somehow ti recognizes the mouse not moving? Not sure how you monitor that stuff not my area of forte.
-The second option is to download the program suggested in the first option and you can manually add games to the program where it has it's own library. It would still have to go out there though and confirm it was purchased from Bestbuy ( maybe somehow all of this would be hooked up to the mybestbuy program ) From here you can also do gameplay times.
So now the question you have is what do we get in return for gameplay points? Short answer: Certificate reward points that are added to the mybestbuy account or maybe a gift card that is sent out again those are sematics that only BestBuy could really decide the best tway to use.
I think there should be a ranking system.
-There wouldn't be a highscores so to speak but the more games you have purchased from Bestbuy the quicker your points can add up cause it shows loyalty to BestBuy. Just for the sake of an example if you play Batman: Arkham Asylum for 1,000 hours of gameplay. You may get a $25 gift certificate which would had been building froma certain time amount. But now let's say if you own 100 games instead of 10 games for example. You may get $40-50 gift certificate instead.
-I think this would be a great way as well to introduce the partner mall to people. These certificates could be used at these places or exchanged for usable credit at these partner malls via the links on the mybestbuy site.