I think that this is an idea that Best Buy should consider greatly. I am a hardcore gamer and probably purchase ten games per year or more from Best Buy and that is just for me. I buy plenty of games as gifts as well. So I would say I buy about 15-20 $60 games per year. That a lot of cash ($1000+). I have recently been considering taking my gaming business elsewhere due to the current state of GCU. It used to be such an amazing deal and a great way to reward your most loyal customers. You would get a monthly magazine and $10 for every $150 spent, not to mention the amazing "5 for $100" and "Victory Can Be Pre-Ordered" promotions. Now, the only thing of mention is 20% off new games. While this is an amazing deal, it also is not. Lets take a look. Lets say you buy 5 games per year. Under the old system you would pay $15 for the membership and get $20 per game in certs, plus an extra $20 for spending $300. That's $120 in certs - $15 membership cost = $105. Under the new system, you get $12 off per game plus $10 in certs. That's $22 per game or $110 but the membership costs you $120 instead of $15, so you lose money. Here are my proposed changes to the program. If I don't see a positive improvement to the program soon, I will be switching to Amazon most likely.
1. Change the membership cost to something a bit more reasonable and add a one year option. $59.99 per year or $99.99 for two seems fair. That way people are saving money by going with the two year option.
2. Get rid of the magazine. It is pointless now that it is no longer print. I mean, it was nice to get a magazine in the mail every month which is why I still subscribe to GI, but now that it is digital only, it is dumb. By the time the magazine is available, I have known all the "news" for weeks or longer thanks to the internet.
3. Extend the 20% discount to accessories.
4. Keep the $10 pre-order bonus for free My Best Buy members but make it $15 for Unlocked members. Why are the people that pay $120 for their membership getting the same bonus as those that don't? Also, add new games to this list on a regular basis. A good way to do this would be to add new games every quarter. So say, add new games for Jan-Mar, then April-June, etc. There are so many games that I would purchase if they were part of this promotion.
5. Give bonus points for pre-ordering and picking up ANY game within a week of release, not just the ones on the $10/$15 promotion. Say if a game isn't on that promotion, you at least get $5 bonus.
6. Bring back the $10 for every $150 or maybe even $5 for every $100.
7. Get rid of the ridiculous 3 game limit and only ban someone if they are clearly abusing the discount for resale purposes (i.e. you notcie them buying ten copies of every game that comes out). I don't want to have to keeo track of my game purchases and worry that buying a gift for someone might put me over my limit and get my account deleted.
8. Have prizes like GameStop does with their Epic Giveaways (signed games, chance to go to E3, etc.)