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GCU Unlocked: More value for digital game buyers needed somehow. Some examples.

Status: Tell Us More
by on ‎09-11-2014 09:33 PM

Hi all,

Today I got a free GCU Unlocked subscription for 2 years as part of the Destiny/console promotion.  Problem is, I now buy most of my games digitally.  I understand that Best Buy does not give discounts on digital games in store.


I must then ask, what value will I really get from this subscription?  Sure, I understand it was free for me, but it normally costs $120.  I also understand that Best Buy has stated most digital products do not have the same headroom as physical copies. 


In the long run, I think games are going to go digital.  I think it would be in Best Buy's best interest to somehow generate value for digital buyers, if not for new games then some other way with this program.  Otherwise, it will be an impossible sell for those who choose to buy a good deal of games digitally.  If Best Buy could generate more value for digital buyers it would also make it less likely they would go directly to the publisher.


If Best Buy cannot negotiate a deal with publishers, how about something like:

1. GCU members getting free DLC unlock codes (that normally might cost ~$5-$10) for games thats non-GCU members would not get, if a digital copy of that game is purchased in Best Buy. 

2. GCU members get 20% off a Blu-ray Disc if it is bought at the same time as a digital copy of a game.


I read the below article and hoped Best Buy would be able to work something out with Microsoft:


In the long run, I think digital will be a big player, so it is probably worth finding a way to generate interest for digital buyers to buy games at Best Buy, instead of directly off the console.



Status: Tell Us More

 Does anyone else have any feedback on this idea? Make sure you vote for an idea if you like it.

on ‎09-12-2014 07:16 AM

YES YES YES. 100% Support. I have been saying this to the connectors on here for the past year. Everything is starting to go digital and they need to step the digital promotions up. 

on ‎09-12-2014 11:07 AM

If Best Buy was truly saavy, they would strike a partnership with Microsoft that allowed them to sell buyers either physical copies or digital copies in store while still retaining enough profit to discount the titles for GCU members.  This would work best for both parties as it gives Microsoft more opportunities to sell digital content, and Best Buy the ability to stay relevant in the age of digital gaming.


But, even without this ideal scenario, there are still plenty of opportunities to create value with related items when buying a digital item.


Another option could be allowing GCU members to opt into an alternate version of program (lets call it Digital GCU unlocked) that does *not* have the 20% physical copy discount, but gives you other benefits instead of equal value.  I really can't brainstorm what as I do not know where Best Buy has flexibility.


As it stands for me, I got GCU unlocked for free, but I will get essentially zero value out of it as I won't be trading any physical copies in nor buying any physical copies. The only parts I will end up any getting benefit from are the same benefits that come with the free version of Gamers Club..


If it would help Best Buy to have us contact Microsoft about this concern - i.e. if Best Buy feels the ability for them to sell digital versions of games with discounts similar to physical ones lies with Microsoft - please let the users know.  Thanks.

on ‎09-13-2014 10:14 PM
I voted for it but keep in mind the digital wave at it`s core is designed to destroy B&M retailers by competely removing them. So there`s only going to be so much middle ground. If I can buy the game at home why make a trip to BB to buy a card to use when I get home.
on ‎09-13-2014 10:19 PM

I understand your point, but if you recall at least for XBOX ONE, Microsoft was planning to work with retailers on selling digital product before the public reacted negatively to an all-digital console.  I think there is still some that can be done at least with Microsoft since they were willing to partner with retailers for a digital future in the first place.


Reality is, if Best Buy does not something to entice digital purchase of items at their stores (by giving discounts, incentives, etc) Best Buy will essentially phase themselves out as gamers will have no option but to go to the console manufacturers to buy the game.


Remember Best Buy is not Gamestop, they sell more than just games.  There has to be flexibility for some value in digital purchases.

by Senior Social Media Specialist Senior Social Media Specialist
on ‎09-15-2014 11:33 AM
Status changed to: Tell Us More

 Does anyone else have any feedback on this idea? Make sure you vote for an idea if you like it.

on ‎08-30-2016 09:31 AM

I realize this is an old thread but I just found out today that the gamers club discount doesn't apply to digital purchases. I would have never joined the club if I had known that. That's my fault. I never buy physical games. Of the 80+ games I own for the xbox one only 2 are on disc and both were purchased at bestbuy last year while I was in the store because of sale price. I have not been to a Bestbuy store since last November. I do 99.9% of my software shopping online through downloads. I don't like physical copies for 2 reasons. First they scratch easily and the manufacturers force you to pay at least $20 for a new disk that they want send out until you return the damaged disk. Second the xbox one requires that you copy the entire game to your console in order to play which takes up the same amount of storage space as a downloaded version of the game. Also it takes forever to install a physical copy of a game. Bestbuy please apply the discount equally to both physical and digital games. Digital purchases saves the cost of packing and shipping and saves me the buyer from having to wait days to receive my game and hours to install the game after I receive it.

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