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I can't tell you how many times I've found out about a specail edition release only AFTER it's sold out. The most recent is the Destiny Ghost Edition. How about an alert for GCU members that not only tells you when new games are announced but also as soon as Special Edition versions are available? As far as I know, no one else is doing this.
If it's a GCU perk, you can pretty much bet on 100% accurate contact info. Besides, I really can't see anyone being upset that they weren't told about something if their contact info wasn't up to date anyway. I like having the option of text alerts and email alerts; user's choice of one or both. Users can choose which alerts to subscribe to: Mew release alerts, special edition announcements, limited quantity alerts, bundle alerts.
This is a great idea since it's hard to find some special editions because they get listed later than other retailers and you run the risk of missing out if you don't check daily.
I agree with enuf that it should be up to the customer to select the method they want to be contacted (and that would leave them responsible for keeping their information up to date although I'd guess it will be directed to their My Best Buy account info).
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