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Extra $3, $5 or $10 per trade in Gamer`s Club Unlocked(GCU) promotion

Status: Acknowledged
by on ‎06-01-2014 09:12 PM
One of the main weaknesses in the used game dept. of BB is that overall stock is very hit or miss. A way to increase stock & increase GCU subs would be to offer some more innovative promos outside of just the 50%/100% bonuses. Offer an extra $2, $3 or $5 per trade on titles that have at least a $2 or $3 base value on trades with a total of 3, 5 or 7 total games. Or offer an extra $10 per trade with 8 or more games.

And the system needs to adjust accordingly when the customer has enough games to warrant additional promotional credit. So if I trade in 17 eligble games then I`d get the $10 promo twice for a total of $20 extra credit.

You also need more targeted game promotions, meaning when your stock is lacking of certain titles say Mario Kart 8 then print promotional materials specifically designed to get people to trade Mario Kart 8 in. Do this at least twice a month with a list of 5-10 games & market it as "BB`s most wanted trades". You`re gonna make a higher profit on reselling used titles than new ones so this should be a no brainer. You already have the used game deals of the week socross promote the two for the benefit of the entire used game dept.

The only downfall with these added promotions is that the staff needs to be on the ball completing trades faster & correctly.
Status: Acknowledged

We will not be moving forward with this idea.

Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎03-10-2015 11:43 AM
Status changed to: Under Review

I have forwarded this idea on for review.

by Senior Social Media Specialist Senior Social Media Specialist
on ‎03-11-2015 04:48 PM
Status changed to: Acknowledged

We will not be moving forward with this idea.

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