A home theater setup has many parts and components- especially if you want a wireless setup (because you don't want to spend thousands of dollars in wiring). I think budget-friendly and resourceful customers (20-40somethings) would buy all the components if they knew which ones to get and then save on labor by doing it themselves (as opposed to hiring home theater installation experts).<br><br>So Best Buy could have "recommended packages" of components, then customers can easily understand the minimum setup requirements and tweak from there. I think this would be a tempting offer for customers with budgets in the $2000-5000 range for whom the full Magnolia-type setup is prohibitive but can/want to spend more than a 60" smart TV. Plus, if you add a package discount plus Best Buy's financing... that seals the deal!<br><br>I think this would be even more valuable if you promised that all components in the package would be compatible (a scary risk for novice DIY-ers), and trained sales people on which "splurge" substitutes exist that were also compatible. Plus, since it's several components, if you offer free shipping you could probably send everything from a warehouse and potentially save a bit on in-store inventory.
These could be offered online or in-store. In-store, you could also showcase the packages in micro-showrooms so people know what to expect/dream about! (See my other post on micro showrooms.)