At E3 2011, BestBuy was the talk of the show now 4 years later with Gamer`s Club Unlocked(GCU) even stronger and improved it`s time to make headlines again. "Showcase" GCU from the ground up 20% off pricing, $10 certs, $10 giftcards, highest trade in value and hopefully some newer upgrades/perks/promos. With all the promos dedicated to increasing the total GCU install base I`d have to assume GCU has many more members now than 3 years ago. It would be nice to see this information "showcased" as well in the same way Gamestop does. You may actually have more free, paid or both GCU customers than they have free/paid PUR members. If that`s the case it`s majpr news that needs to be shared PUBLICALLY look at how good positive P.R. has benefitted Sony`s PS4 and hurt MS Xbox 1.
Build an ad campain around the financial struggles of the "average" gamer then show how GCU`s 20% off combined with high trade in values in a "play n trade" fashion allows gamers to buy lots of games on budget. Show how much better GCU is compared to just trading into Target/Walmart and expose how GS attempts to match the $10 certs/giftcards with only DLC. Don`t forget to boast your more frequent used game B2G1, better Nintendo used game prices(MAJOR), welcome kit coupons(hopefully upgraded since it`s 7 months away) and always 100% perfect refurb game quality.
You`ve already established a huge base of GCU fans who have been behind you from the start, now you continue to build on the good things and advertise them effectively. The stronger the club the better the deals. Also, have some sales/promos during E3 2015 month plus geared up plently of amazing pre-order offers for the big wave of newer games announced http://www.technologytell.com/gaming/73336/E3-2011-Best-Buy-announces-big-changes-for-gamers-at-stor...
What do others think about this idea? Would other customers like to see us have a bigger presence at 2015 E3? Make sure you vote for an idea if you like it.