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E3 2015 Return to what went right at E3 2011

Status: Tell Us More
by on ‎11-19-2014 11:58 AM
At E3 2011, BestBuy was the talk of the show now 4 years later with Gamer`s Club Unlocked(GCU) even stronger and improved it`s time to make headlines again. "Showcase" GCU from the ground up 20% off pricing, $10 certs, $10 giftcards, highest trade in value and hopefully some newer upgrades/perks/promos. With all the promos dedicated to increasing the total GCU install base I`d have to assume GCU has many more members now than 3 years ago. It would be nice to see this information "showcased" as well in the same way Gamestop does. You may actually have more free, paid or both GCU customers than they have free/paid PUR members. If that`s the case it`s majpr news that needs to be shared PUBLICALLY look at how good positive P.R. has benefitted Sony`s PS4 and hurt MS Xbox 1.

Build an ad campain around the financial struggles of the "average" gamer then show how GCU`s 20% off combined with high trade in values in a "play n trade" fashion allows gamers to buy lots of games on budget. Show how much better GCU is compared to just trading into Target/Walmart and expose how GS attempts to match the $10 certs/giftcards with only DLC. Don`t forget to boast your more frequent used game B2G1, better Nintendo used game prices(MAJOR), welcome kit coupons(hopefully upgraded since it`s 7 months away) and always 100% perfect refurb game quality.

You`ve already established a huge base of GCU fans who have been behind you from the start, now you continue to build on the good things and advertise them effectively. The stronger the club the better the deals. Also, have some sales/promos during E3 2015 month plus geared up plently of amazing pre-order offers for the big wave of newer games announced http://www.technologytell.com/gaming/73336/E3-2011-Best-Buy-announces-big-changes-for-gamers-at-stor...

Status: Tell Us More

What do others think about this idea? Would other customers like to see us have a bigger presence at 2015 E3? Make sure you vote for an idea if you like it.

Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎11-20-2014 10:59 AM
Status changed to: Tell Us More

What do others think about this idea? Would other customers like to see us have a bigger presence at 2015 E3? Make sure you vote for an idea if you like it.

by
on ‎12-10-2014 07:25 PM

I agree. A bigger presence is needed for GCU. Not only at E3 in 2015 but everywhere not the web and TV. One place I frequent and so do thousands of other people is IGN.com. I'm not sure what deal they have with Gamestop but they always advertise for gamestop. They don't ever report on Gamers Club Unlocked, Especially last year when the PS4 and XBO launched. They never once mentioned the Epic Gaming Deal for buying the Console a couple games a controller, GCU.....

 

Menitoning the Deal on commercials via IGN Videos or Youtube as well as on TV spots for games. Just for example..... come up with a TV spot for The Witcher 3 and what Pre-order content you get with it. Then mention that only GCU members save 20% instantly +$10 in rewards points for pre-ordering. Getting this information out to the public seems to be the biggest issue I have with GCU. So many people have no idea that it exists. People are always telling my, "Why not go to Gamestop they have a rewards program?" I have to open thier eyes and tell them that BB has the better deal. As long as you buy more than 3 Games a year its an amazing deal. I have 27 Games I have bought since last year this time. It has saved me a lot and I'm grateful for it. I wish more people knew about it. It would sway more people to shop at BB not only for thier games but for other things as well.

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