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Status: Acknowledged
by on ‎08-25-2012 10:30 AM

The experience in the stores need to be improved. Dispaly the products in such a manner that they sell themselves.  I notice in one strore a big name product had its display far away from where the full line of products that were being sold. It seems that the customer could not compare pricing and quality of products.It is like you are only trying to sell the big name items and extended warranties.Thus the sales rep tend to linger around the big name displays.


Let the products sell themselves.Let your sales rep be an extension of the products not them trying to sell you all the hoopla.If for instant there is a hot product on the market you may have some online shoppers, who may want to order online (from compettiors) and come to view the product in your store ( a common complaint ). This to me is a plus instead of negative. The fact is you are getting them in the store.Display other products alongside the hot item which may be priced better ,better quality or both. Which the customer won't know if he/she can't interact with the product.



For example in one of your stores'  digital camera section I see a line of cameras but no kind of interaction with the camera.Not even similar shots taken by the various cameras with similar settings.The electronic industry has become so interface interchangeable that things  like comparing products is a cinch (the way I see it). Display industry standards for products.This may be a hamper to the manufacters of lesser products but this gives the customer  the feeling that you are on their side.Get people enthused about electronics and appliances after all that's your bread and butter not service warranties and extended services.


Get back to basics.


Status: Acknowledged
Thanks for the idea.
by Senior Social Media Specialist Senior Social Media Specialist
on ‎08-27-2012 12:48 PM
Status changed to: Tell Us More
I'm sure we try to do a little of what you suggest, but we always want to hear new perspectives on how to better sell our offerings. Does anyone else have a take on this?
by Senior Social Media Specialist Senior Social Media Specialist
on ‎03-26-2014 05:19 PM
Status changed to: Acknowledged
Thanks for the idea.
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