I think Best Buy should create some sort of signage that compares the different digital voice recorders. There’s so many models and even when you go to the Sony site, for example, it doesn’t do a good job of highlighting the differences, instead going into feature overflow for each product individually. You don’t realize how complicated the shopping process is for these until you need one and you quickly realize the product boxes all highlight the same features — i.e. 4GB storage, directly connects to a PC/Mac, XYZ battery life with a couples hours variance — for $20/increases per each model the only difference that sticks out is minimal jumps in battery and because these aren’t as popular as say laptops, the Best Buy employees look like a deer in headlights when you ask about them and they quickly pull out their phones and quickly start Googling and you just think to yourself — there has to be an easier way. Just my two cents.