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Bring back custom-built Mac models.

Status: Tell Us More
by gadgeteer on ‎10-05-2017 01:33 PM

A lot of customers request the 13-inch MacBook Pro with the Intel Core i7 and/or 16GB of RAM and we also get a fair amount of customer requests for the 15-inch MacBook Pro with a 1TB storage option (which is reasonable nowadays considering most video cameras are transitioning to 4K).  Best Buy should carry a few custom models to meet these customer's demands as the only other option is sending them over to competitors, whether that be directly thru the OEM or a certain photo/video speciality store in the big Apple that carries a ton of custom builds. 

Status: Tell Us More
Comments
by Emerging Expert
on ‎10-06-2017 03:29 PM

I don't think carrying custom models is a good idea for a large store. They have a lot of options already for multiple various models. 

 

 

by gadgeteer
on ‎10-08-2017 11:02 PM

@bobberuchi respectfully, allow me to better illustrate the opportunity that you and Best Buy are failing to see;

 

If you go to BestBuy.com and click on the MacBooks and you sort them by "best-selling"

 

#1   13.3/8GB/128GB, $1299*

#2   13.3/8GB/256GB, $1799*

#3   15.4/16GB/256GB, $2399

#4   13.3/8GB/256GB, $1499*

#5   15.4/16GB/256GB, $1999

#6   15.4/16GB/512GB, $2799

#7   13.3/8GB/512GB, $1999

#8   13.3/8GB/128GB, $1299*

#9   13.3/8GB/256GB, $1799*

#10  13.3/8GB/256GB, $1499*

AVG. SALE PRICE $1839

(*These models are available in different finish colors hence the redunancy). 

 

If you go to a competitors site (I can't say the name or Best Buy will flag my post and message me) and sort their listings by 7th-gen processors (to make sure you're only viewing 2017 models):

 

#1   15.4/16GB/512GB, $2799

#2   13.3/8GB/128GB, $1299

#3   13.3/8GB/256GB, $1499

#4   15.4/16GB/1TB, $3399**

#5   13.3/8GB/256GB, $1799

#6   13.3/16GB/256GB, $1699**

#7   15.4/16GB/512GB, $2999**

#8   15.4/16GB/256GB, $2399

#9   13.3/16GB/1TB, $2899**

#10  13.3/16GB/512GB, $2199**

AVG. SALE PRICE $2299

 

The models with an "**" are all custom build-models.  Best Buy's competitor is generating 25% more revenue than Best Buy per model.  When you take into consideration that most people don't pay sales tax here and they ship for free, you can guestimate that they're probably selling more volume than even Apple stores on these custom builds and 50% of their top-selling units are custom builds. 

 

This is a huge oversight on Best Buy's part and it doesn't matter if you persoanlly don't believe in or use Apple products, you can't argue that there's no market for these because the data is out there and I (and the competitor) are giving to you at no cost - you don't. need an expensive analyst, etc. -- it costs you little time to compile it and see the opportunity there. 

by Senior Social Media Specialist Senior Social Media Specialist
on ‎10-10-2017 05:11 PM
Status changed to: Tell Us More
 
by Senior Social Media Specialist Senior Social Media Specialist
on ‎10-10-2017 05:12 PM
Would anyone else like to see us sell Customer Apple computers? Make sure to vote for an idea if you like it.
by Emerging Expert
on ‎10-12-2017 05:20 PM

Those are nice statistics but they are nearly worthless without the volume. What is the volume of sales?

 

What is the extra cost of custom builds to the company?

by gadgeteer
on ‎10-27-2017 10:50 PM

@bobberuchi considering the retailer I'm referring to offers free shipping and no sales tax for many customers on top of very aggressive pricing they probably pull and a pretty good amount of volume. What that exact number is, no company is going to disclose for competive reasons.  

 

In terms of cost, yes these units cost more, but they also offer higher margins than average build systems. They also allow you to close a sale on a customer that would have otherwise walked.  Having met my fair share of customers that do professional music or video work, they're wiser than your average consumer that you can just say "oh well go smaller internal, larger external." Often, they understand the difference in speeds between flash/SSD and standard hard drives and the smoke and mirrors that go into marketing and selling drives based on various "fast' interfaces.  

 

So in short, you're not going to talk this segment of customer out of wanting what they want, you're going to end up walking them and this is coming from experience.  It's no different than trying to convince someone that they can buy a stock computer system and use it for gaming.  There's a reason there's a very lucrative emergering gaming computer market and it's because PC OEM's realize it's a largely untapped market and in the past two years you've seen every major OEM start to focus more on their gaming computer brand segements and attracting that market share. And if you're say Dell and you're used to selling $500-700 PC's why would you not want to address a market of computers that's $1500 and up? (hence the reason they bought Alienware)

by kadirhaktanir
on ‎12-02-2017 02:49 AM
I totally agree! I want to buy a 16 gb Macbook Pro 13 inch and would prefer to get it from my local Bestbuy. However, I only see the default models with 8gb for 13 inch. Would buy it from Bestbuy if they had it.
by valduk
on ‎09-08-2018 12:57 PM
I want to buy Mac Pro 13 with 16 GB of Ram and 512 GB of Storage (Space Grey). Will it ever be possible to do in Best Buy?
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