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Better utilize space in store.

Status: Tell Us More
by gadgeteer on ‎03-19-2013 12:29 PM

First off, let me say I love the new layout of the "Connected Store" format.  It feels much more open, clean, and easier to locate things;  However, I think the big desk in the middle is really under-utilized.  I asked an employee what it's for and they said "customer trainings" yet every time I've been in the store they're utilizing like 10% of the total area mind you this is a very big area.  If its for training, why not have commericals or advertisements for training to really drive utilizing this space.  From what the employee said, Best Buy wants you to know how to use your technology so they plan on offering free classes (similar to Lowes).  There should be a lot more awareness about this because it is a potential differentiator AND it curbs online purchases.  Online retailers like Amazon are quickly realizing that B&M stores have them in sight and lately some of the best deals I have found have actually been in B&M stores (which I found out Amazon does not price match, unless it's a TV).  

 

I think it would do you great justice, to print fliers and put them in customer bags or send out an email with a voucher for a free technology training and really get customers engaged and enthusiasic about this offering.  That way if a customer comes into a store and they buy a new phone and it's their first smart phone - yes AT&T may give it to them for the same price, but AT&T isn't going to sit them down and show them how to use it.  That kind of service is a differenator.  

Status: Tell Us More
I will admit I was not part of the design team for this new store layout, but from what I understand this center part of the store is mainly to provide our customer's a centralized location in our stores to get answers to their questions. Does anyone else have any thoughts on this idea?
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by Senior Social Media Specialist Senior Social Media Specialist
on ‎03-19-2013 03:36 PM
Status changed to: Tell Us More
I will admit I was not part of the design team for this new store layout, but from what I understand this center part of the store is mainly to provide our customer's a centralized location in our stores to get answers to their questions. Does anyone else have any thoughts on this idea?
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