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Best Buy Needs to Work in a Home Environment

Status: Acknowledged
by on ‎12-01-2012 09:42 PM

I have been reading a bit about Best Buy's problems in the WSJ, Wired, etc,. Best Buy has gotten away from thinking like the innovator.  If they want to utilize the best assets that they can provide over Amazon.com (online) or Apple, they need to think like a home user.

 

In your showrooms, start showing a combination of products being used as an innovator in a home would use them.  For example, the XBox360 has had the ability to store or capture movies, music, etc,. from the cloud or from another personal computer for years; yet, Best Buy doesn't show these capabilities in their store.  I suspect that the Geed Squad can do more then just tune TV's and PC's for novice users.  Let them build systems that show off the cutting edge capabilities of the products that tied the many different systems together.  Everyone has a PC.  Show pictures, music, and movies loaded on the PC, then show how various systems (XBox360, PS3, iPad) can display these pictures.  These are items that everyone has in their homes, but only the innovators take the time to figure out.  This is where you can set yourself apart, by doing instore demostrations on how to set these up.  Or maybe even YouTube videos that show this, that point people to Best Buy to get more help.  How about just showing a Big Screen TV hooked up to a PC.  Late Majority adoptors with PC's and Big Screens probably don't even realize how easy this is to do.

 

Use the assets that you have to your advantage.

Status: Acknowledged
Thanks for the input on this idea.
Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎12-03-2012 02:26 PM
Status changed to: Tell Us More
So to sum up your idea; you would like to see us better show off the more unknown/advanced features of the products we sell. Does anyone else have any thoughts on this idea? Remember to vote for an idea if you like it.
by
on ‎12-03-2012 03:34 PM

Yes, but not all products, only the products that are common.  And from an advanced feature perspective, I am specifically referencing the features that make the products provide an enhanced common environment.

 

Best Buy needs to focus on its employees, which have a direct connection to the customer in unique ways that online retailing cannot.  The best differentiator you have based on your people and product suites are demonstrating common home equipment (televisions, receivers, computers, gaming systems, etc,.) attached to one another as a common platform.  The products that you sell today can do this.  Best Buy just needs to provide the marketing story to let their customers know that if they want to learn how to do this, they should come to Best Buy.

 

Think about Apple.  They sell products that all work well together - but are expensive; however, people will buy the more expensive Apple products because they think that is the only easy choice for product convergence.  In fact, Sony, Microsoft, etc,. all talk to one another, and it is a matter of just showing customers how to do so.  If you ran classes (similar to the way that Home Depot will have in store demonstrations), you could take advantage of your existing staff, and pull customers into your stores.  Customers that will likely make purchses once in the door.

 

But what do I know... Other then being a marketing manager of engineering software company that for years was being eaten by our competitors, and now is turning tremendous profits utilzing the same differentiation that I am describing to you.

by
on ‎12-08-2012 05:48 PM
I pushed this for two years when I was an employee and I never ever had any support from the company. I even modified the product displays to show off what could be done with the products and complimentary setup services we sold for things like media players and home networked storage and used them to demonstrate what customers could get from us if they paid the price. What did I get for my efforts? Nothing but complaints from management because they didn't come up with the idea themselves and they even wrote me up for it and told me to stop doing it.
by
on ‎12-09-2012 11:00 AM

Sorry to hear that.  It is a shame, because it could really be a differentiator for Best Buy.  Except for the Apple faithful, most people have a heterogenious environment, and don't realize that they can be linked together within their home network.  I would suspect that the reason that most people purchase non-Apple devices because they want to have the best of many products.  Linking the best of the best together, provides significant synergy and excitement to the home network environment.

by Senior Social Media Specialist Senior Social Media Specialist
on ‎04-14-2014 03:10 PM
Status changed to: Acknowledged
Thanks for the input on this idea.
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