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0 Votes

Answering calls to the store and performing face to face customer service simultaneously?

Status: Acknowledged
by on ‎11-06-2014 03:01 PM

So I just posted a rant in the forums about a recent best buy purchase attempt and part of my frustration dealt with the in-person service I received at the store.  The lady who was trying to help me must have gotten interrupted more than a dozen times by incoming phone calls to the store while she was trying to help me place an order.  At one point, the distractions caused her to lose my order just as it was about to be placed and we had to start the process all over again.  Each time she would appologize and I could tell that even she was getting frustrated with the situation.  When she asked for another associate to help out by taking the incoming phone calls so that she could focus on getting my order completed, they just gave her that look with a "you want me to do what" expression and were very hesitant to assist because it wasn't part of their job.  As we all know, it is impossible to have two meaningful conversations at the same time.  You either need to have your employees dedicated to helping the customers in front of them or dedicated to answering customer calls on the phone.  Not both, especially at the same time!  This really pushed me away from wanting to come back and shop in the store, especially if I was going to get second or third rate service even though I have a representative right in front of me.  And to be honest, if I have to shop online there is a high likelyhood that I might not shop at bestbuy.com for my intended purchase...  I observed a number of other customer service issues as well while I was standing at the customer service for an hour trying to get my order processed.  If I were in a management position at your company, I would perform the old "mystery shopper" technique on your customer service counter approaching them with different types of questions at different times of the day to see major inefficiencies, inconsistencies and opportunities for service improvement.  The same can be said for your customer service line (which I also had the painful experience of investing over 2 hours of my time to end up with no resolution).  Your customers are what keeps your business alive and if you don't make an effort to serve them better than the competititors will, you are going to lose them and end up as just another struggling retailer with a grim outlook.

Status: Acknowledged

It sounds like this store was understaffed that day. We already have a dedicated person for phone support in our stores. This person does sometimes help with other tasks, but they shouldn't be trying to do both at the same time.

Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎11-06-2014 04:51 PM
Status changed to: Acknowledged

It sounds like this store was understaffed that day. We already have a dedicated person for phone support in our stores. This person does sometimes help with other tasks, but they shouldn't be trying to do both at the same time.

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