I'm aware that you are running a promo where college students can save up to $150 on select MacBooks and iMacs; I happen to be "passively" in the market for one; However, just a quick suggestion: the last few times I've been to the store the student deals promo has not been working. I get the first email but not the second and the store-level people seem hopelessly lost at what to do in this scenario so I've walked out empty handed twice now. Could you please talk to someone up top and give them instructions for what to do in these scenarios - In my paritcular case, I can see this hurting Best Buy quite a bit as there is an Apple store less than 10 miles up away from my local store and there's also a University also less than 10 miles away. That gives students the option of buying on campus or at the actual Apple store when Best Buy experiences these glitches.
Also, you should have an alternative method for verifying that someone's a student. What if someone goes to school abroad and their student email ends in '.mx' or another suffix. It seems kind of nationalistic to require just a '.cc' or '.edu' for a company that has locations in Canada and Mexico too. Just a thought.