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Allow customers to buy custom built computers in your store

Status: Acknowledged
by Community Veteran on ‎11-17-2012 11:06 AM

I read in your ads that you say you can upgrade to "X" amount of ram and a bigger hard drive for a little more money. That is fine. But it seems more of an upsell then to customize a computer.


But some customers who may walk into your store may be intimidated by prices and or specs. At least group your desktops into sections, one for Gaming, One for Basics , One section for business use , etc.


And Insignia , by entering into the PC monitor market, lets hope you can expand this to entry level desktops and deliver even more value on the solid brand you already have in the store.

Status: Acknowledged
Thanks for all the input on this idea.
by Senior Social Media Specialist Senior Social Media Specialist
on ‎11-19-2012 01:52 PM
Status changed to: Tell Us More
Seems like a couple of ideas going on here. Who would build the custom computers? Or are you saying the customer could then just pick all the components they want for their computer, and we'll assemble it for them? Anyone else want to add to this idea? Remember to vote for an idea if you like it.
on ‎11-19-2012 05:10 PM

Have it so people can look through a booklet or catalog at the geeksquad counter and then pick out their components, the geeksquad person will put the components into each category of the computer (make it so they can't place the order without all the parts because I would be very upset if I forgot to add RAM or a hard drive to my pc and Best Buy didn't warn me about not picking one out from the catalog, but if they honestly do not want a part or if they say "I have my own whatever" then tell them that they will build it and that the customer can put the part in there themselves or Best Buy can take your part and add it to the PC at no extra charge)


then when the person is done picking out the parts, charge them for the parts, S&H (don't charge them an arm and a leg for shipping, put all of the parts into 1 order so they will pay 1 S&H charge and not 5 different charges for 5 components), and maybe $50 to put it all together (again, don't charge them an arm and a leg for putting it together)


And you will have so many customer pc builder people just coming to Best Buy for their computer stuff. To be honest, I do not shop at Best Buy for computer parts because Best Buy doesn't have all of the components I need and sometimes the components are too expensive ($30 for 1 GB of RAM? Come on). But if Best Buy had RAM for $10 per GB which is the usual rule of thumb when it comes to pricing RAM, then I would totally go to Best Buy instead.

on ‎11-20-2012 12:29 PM

I would be a fan of having Best Buy allowing customers to custom build computers. Unfortunately, I end up buying my desktops and lapotops from online stores (like DELL, HP, Velocity Micro, etc.) because I can't find a high-performance machine with everything I need in  Best Buy stores.


Here's a hypothetical scenario:


1. Let's say I'm looking for high-performance laptop and have a budget of around $1,300-1,500 (including the extended warranty) and  I go to Best Buy store and look through laptops. I like the Samsung Series 7 laptop with an 2.4 Ghz Intel i7 processor, 8GB of memory, 15.6" display, 1 GB Nvidia video card, a 1TB hard drive, etc.


2. However, the laptop isn't exactly what I'm looking for. I need a faster video card, a better sound card,  I would need a 7200 rpm hard drive becuase I work with a lot of photography programs, and would like more memory. Now, let's say that using the Series 7 laptop as a base, customers would be allowed to customize the machine to exactly what they needed or wanted. If I could do that with the Samsung Series 7, I would probably buy my new laptop through Best Buy.


3. Once Best Buy recieves the order for a custom computer, it would be sent to HP, Acer, DELL, Samsung, etc. That brand could build the machine and either ship it directly to the customer or to a Best Buy store for customer pick-up.


-I don't know if such an idea would be economically feasable for Best Buy and the computer manufactures, but it would be nice to be able to try out a base model computer in-store and then order a customized computer through Best Buy.


Right-now it's kind of a crapshoot for me when I buy a computer online (directly through HP, DELL, etc.) because I have to rely on pictures and reviews to make my purchasing decision.

on ‎11-29-2012 01:52 PM

For the umpteenth time, NO. First off, Best Buy making desktops and laptops would ruin their relationship with the OEMs in today's market. Second, Geek Squad does not have the expertise or resources to bring custom-made desktops or laptops to Best Buy stores. I know this because I have been an employee and know that Best Buy does not give Geek Squad the resources it needs to be what they want it to be. Most of the "precincts" are what was once storage for customer service and there is not enough room to put together anything in that environment. There's barely enough room to have a few computers side-by-side for repair. Third, Best Buy did offer customized brand-name laptops and desktops that could be ordered at a kiosk in the computer section but customer interest in those was minimal, which is why the offerings were discontinued. Most consumers don't need a customized machine with specific hardware and those that do simply go elsewhere. Best Buy does not need to get back into that market. What they need to do is offer competitive pricing on upgrades that they can perform in store like HDDs, SSDs, and RAM for laptops and desktops.

on ‎12-02-2012 12:39 AM

Unless I miss my guess, there's not a large demand for desktop computers these days...let alone profit in them.  So, I think this is a bad idea...getting in behind the curve.  I don't see customers wanting to build their own iPads or you?  Not enough profit, margin or demand.  Sorry.

by Senior Social Media Specialist Senior Social Media Specialist
on ‎04-11-2014 02:49 PM
Status changed to: Acknowledged
Thanks for all the input on this idea.
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