Currently, Best Buy Gamer's Club Unlocked members save 20% off new games. This is a great feature, and that's why I don't mind paying for the new (much more expensive) service. However, the exclusion of digital games makes me less likely to purchase more titles.
Since we're now paying $120 for a 2 year subscription, it seems logical to include digital console titles seeing as how digital is the future. Many of us gamers want to move away from having physical copies, and instead have digital copies.
Going with this, the amount of digital games for systems like Xbox One and Playstation 4 are extremely lacking. I'd love to see more games available, similar to how Amazon has done, so I may purchase more!