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Alienware in store

Status: Tell Us More
by on ‎09-23-2014 08:07 AM

I love Best Buy, but find myself very few reasons to come into your store.  You cater to the mass sales; hi volume, low profit, and have been trying to find your niche to stay relevant.  There's nothing in the store for me to keep me coming back.  I've bought everything I can and have to buy a lot online because there simply is no store to buy it in.  I feel like Best Buy is really missing out on a revenue source.  Everyone has forgotten the PC gamer and according to all the stats out there, we're growing big time.  There isn't a store in this country that has a gaming pc or laptop in it to check out.  Even if you just had a display model because it is expensive, high end and tailored.  You guys have a lot of store real estate that could be put to better use.

Here's what I believe is the perfect situation and since Dell has been taken back over and wants to shake things up.  You get Alienware to set up a small store in gaming and start carrying more gaming pc parts.  Geek squad starts handling service on the alienwares.  I'd be more interested in ordering my next pc through the geek squad just for that reason.  Customer support is huge and their biggest weakness.  Then you start catering to PC gamers by bettering your instore wifi and start hosting LAN parties to bring the gaming community together and in store.  Start  weekly game discounts and start a whole new revenue stream for Best Buy that's huge.

I'm tired of hearing Best Buy isn't doing well.  We want you to do well, because there really is no other brick and mortar tech store anymore.  I try to buy everything I can from you, but you don't have products that interest me in the area that I really spend.  Please pass this on.  I would be so interested in the LAN parties too.  I have "online friends" but to have a way to hook up with other pc gamers in my area would be awesome.  Nobody does anything like this.  Please consider.  Thanks.

Status: Tell Us More

Would anyone else like to see us put any part of this idea into place, and if so what would you like to see happen? Make sure you vote for an idea if you like it.

Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎09-23-2014 09:53 AM
Status changed to: Tell Us More

Would anyone else like to see us put any part of this idea into place, and if so what would you like to see happen? Make sure you vote for an idea if you like it.

by
on ‎09-23-2014 10:56 AM

If there was a  "vote down" option I would do this right here. I don't mean this in a condescending way by no means however Alienware in itself is a hoax. You heard it right a hoax. Their entire "super fast speeds better than everyone else" is a hoax.

 

They use regular parts that are more than likely either retail based or sold only to Dell wholesale. These parts though can still be bought online like through Dell in particular or through a lot of times Newegg/Ebay/Amazon.

 

There is nothing "special" about Alienware whatsoever that makes it worth an entire section I believe.

 

Now do I believe there should be a section for extreme gamers? Absolutely! Get a combination of all of the hi-tech gaming products  ( hardware and entire builds )  and put them all in their own game room. That is true potential.

 

From a business standpoint, I don't have the funds to showcase such items in a room in my  business at home however  a company with the right layout management could.

by
on ‎09-24-2014 11:53 AM

There's alienware haters everywhere, but they are the most widely known and sold gaming pc.  Their speeds are not a hoax.  They aren't setting land record speeds and are usually only a small percentage ahead of their competitors. 

 

I brought this debate up on the alienware forum.  You should check it out.  It's far more active than this forum and people like the idea.  Chech out the general discussion forum at the alienware arena.

by Valued Expert
on ‎09-24-2014 12:29 PM

Alienware makes good gaming computers, and that is what they are aiming for.  However, I think it is also a better branding situation that would make them better selling.

 

When I did a lot of hard research to buy the best gaming computer for the buck the first place I looked to was Alienware.  Why, because that is the name I had heard a lot.  Good marketing.  However from deeper research I found bang for the buck Alienware was more expenive. 

 

Now just simply comparing an Alienware vs an iBuyPower at the same price that BB carry.

 

Alienware has i7 vs i5

Alienware had a slightly faster processor (4.0 vs 3.9 GHZ)

Same RAM (8 gb) Alienware NOT expandable

iBuy has a faster GPU with 3 GB memory vs 2 on the Alienware

both sprot a 1 TB drive, however the IBuy comes with a 120 GB SSD as well

 

by
on ‎09-24-2014 02:18 PM

@kerm7807 

 

Forgive me, I am not trying to make a "debate" or anything out of this, and really and truthfully there isn't a place for a conversation like that on the BestBuy forums ( even though I have suggested it heh! ) but I just can't agree with them having "better speeds than their competitors" I have been in the computer business for quite a long time I could build from the ground up a computer that does the same as any alienware if it really and truly came down to it. They don't do anything special to it that makes it any different. That  4.0 instead of 3.9 ghz is exactly what I was getting at. The 3.9 is the common retail version while the 4.0 is a special product only sold by the manufactuerer to Dell/Alienware company itself. In reality though if you did some deep enough research you could find that specific part on ebay/etc. 

 

Not going to respond with other comments about Alienware's marketing though as this isn't the place for it. If you wish to argue you it with me more though drop me a private message. Smiley Happy 

by
on ‎09-24-2014 02:53 PM

I think you are all missing the point of my post.  It's not about alienware, it's about Best Buy, the shopping experience, getting people in the store, and making Best Buy a more relevant brand.  It's about bringing PC Gamers in store to spend.  The PC brand in the gaming section could be Brand X for all I care. 

My point is that myself and millions of other buyers purchase our equipment online because we have to.  We download our games online and usually not from Best Buy.  Why?  Because Best Buy and all other brick and mortars have missed the boat on our market segment.

If you don't agree with the premise of my idea fine, don't vote for it, but if you would like a place to go as a PC gamer and this sounds good to you, please vote for it.  Let's call it Brand X to stop the debate because that is not at all what this was intended to do.

by Valued Expert
on ‎09-26-2014 01:36 PM

Well then it really gets down to market demand.  

PC Gamers are very small niche to the Best Buy computer selling experience.  Alienware or not.  BB offers a large selection of good gaming computers.  And serious PC Gamers should know what the different specs mean and be able to make an intelligent decision based on those.  They could carry 20 game machines in the store.  But without loading them up with the newest and best quality games on the market and letting customers spend awhile playing them you are not going to be able to go into a store and really tell the difference in performance between PC A and PC B other than running WEI.  Which isn't going to show you much about graphics because a number of Gaming machines have integrated and GPU and it will show you the integrated results.  And if you know your specs you would have a good idea of how well it is going to run anyway. 

Personally the ideas of LAN parties, better WiFi etc I think, while fun, are just a bad business idea.  I used to sell computers in a big box store and the last thing you want is a bunch of people coming in just to play with your computers and have fun.  They would turn more people away then draw business or improve it.

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