Although I like the new gamers club unlocked program there were several perks sacrificed that used to make me get games day 1. I was able to become RZ silver based on mainly gaming deals but with the loss of the consistant $10(500 RZ points) pre-order bonuses & $10 RZ for every $150 spent on gaming I've done less & less of purchasing day 1. I know in order for these deals to continue there has to be a better give & take for BB to remain profittable so my suggestion is to offer a 3rd gamers club option that can be achieved/earned in more than 1 way.
If you were to buy 1 $60 release week game per month you'd spend $720 per year which is a large chunk of money to invest in games.
A-So say if you spend $1000 on games/accessories in 1 yr you would become GCU silver & a new set of benefits would be available.
B-Another way to become GCU silver would be participate in 12 pre-determined GCU/GCU Silver deals in 1 yr that would also warrant an upgrade since you would be supporting the program throughout the year.
C-The final way to earn GCU silver status would be to participate in 2 five for $100 deals in 1 yr with 1 major adjustment. We should be able to select the 10 games thoughout the year instead of just a list of 15. Several top notch titles would be excluded based on suits instead of customer demand which happens quite often(remember Batman Arkham Asylum was an underdog smash hit that lead to AC being blockbuster). The 5 for $100 was very very sound but the process(pre-order, issuing of $100) needed upgrades.
Editince the current GCU can be purchased then GCU Silver status should also be allowed but since the benefits are very generous the GCU Silver should be $30 per yr if not earned through the means above. Offer both GCU & GCU Silver for $40 so more people would do this vs paying $15 for GCU & another $30 for GCU SIlver.
Some perks I would like to see would include
1-A coupon book for GCU silver members
2-Special "sponsored" editions of the @gamer mag with coupons that would be directly tied to specific AAA titles.
3-Emailed deals just for CU silver members
4-An additional 10% off ALL gaming products & the ones that can be discounted should net either an instant BB giftcard or RZ points equal to the 10%. This 10% should stack with the current GCU 10% as you would've paid $15 for the 1st & earned the Silver status through above measures.
I know there's more perks that I missing hopefully other gamers can contribute.