@Gamer is a great magazine with great coupons & it's come along way from where it started but there's no reason to get stale/complacent.
Because of the limited # of coupons(8) whole systems get completely ignored & others are severly limited but BB sells all the systems so it makes no sense not to promote them all. My solution is simple
1-Increase the total # of coupons to 18-20.
2-Make sure there's a coupon that can attract any gaming customer so they feel there's value ever month even when there's a month that they're not interested in anything.
3-Expand the coupons to deals for systems(Hardware) to help spur more GCU memberships.
Here's an sample monthly breakdown
3-4 Coupons dedicated to present gen HD systems(PS3/X360/Wii)
3-4 Coupons dedicated to new gen systems (WiiU/PS4/X720)
3-4 Coupons dedicated to PS Vita handheld(this will help increase sales of the vita & software)
3-4 Coupons dedicated to 3DS handheld
3-4 Coupons dedicated to PC games(severly overlooked segment in GC/GCU)
3-4 Coupons dedicated towards used games, accessories, "other" gaming related items & consoles.
You also might wanna consider added a "special" coupon that can be used universally w/an extended valid period or doesn't expire at all. This will give value to previous outdated mags full of expired coupons which will just get recycled. Just make sure the coupon has deals that are not offset by the $5-$10 mag price.