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Add a section in-store for pre-owned/unlocked iPhones

Status: New
by on ‎12-31-2022 09:02 PM

Now that iPods have been discontinued and Best Buy no longer sells unlocked iPhones (outside of pre-owned) it seems like the market for unlocked/pre-owned iPhones is a booming one. One of the bigger issues is that there's currently not a way to experience these models and what they look/feel like. I get that if you're Apple you want to showcase the latest and greatest and promote customers going into these but considering how many different pre-owned iPhone models Best Buy sells now, I feel like this is also a size-able, addressable market as well. That being said, it would be nice to have something in stores where customers can put their hands on what they're spending at least $200 on. It appears that most stores only carry a handful of the same models so it wouldn't take up a considerable amount of space either. It could easily be an end section or something.

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