A major existing flaw with GCU is that not enough people are aware of it & it's full benefits. Putting more emphasis on it in the weekly ads gives you 53+ times a year to promote it & what's currently available for members. A program vs program comparison would also be helpful since Walmart has now joined in the fun with trade ins. I'm assuming this ad space would have some value to advertisers as well so this may help to cover the additional cost. If GCU is your premium service then showcase it in a deserving way.