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Member
Posts: 11
Registered: ‎04-07-2015

iPhone 7 cost more than at Apple store

I used to the fact that when new iPhone is coming out they cost the same regardless of the place you buying them.

So I decided to go and buy my new iPhone 7 at Best Buy in order to get rewards points.

But now I relaized that Best Buy is actually selling them 50$ more than at Apple store. 699$, 799$, 899$ at Best Buy while they are 649$, 749$, 849$ at Apple store. What a ripoff from Best Buy side!

Now feeling myself so disapointed Smiley Sad

I know that its kinda my mistake for now checking prices, but they used to be the same for newly released models all the time.

Member
Posts: 19
Registered: ‎09-15-2016

Re: iPhone 7 cost more than at Apple store

Can't they just price match the phone?

Posts: 12,468
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Registered: ‎01-03-2013

Re: iPhone 7 cost more than at Apple store

Hi there yakim, 


Thanks for reaching out to us about our iPhone 7 pricing! I'm discouraged to hear you're disappointed in the pricing we have set for these phones. Please know that under our Price Match Guarantee, we should be able to price match a retail store within the mentioned 25 mile area. However, you should be aware that we are unable to price match installment billing or lease agreement prices as those are financed by the carriers. 

Thank you for posting!

Tasha|Social Media Specialist | Best Buy® Corporate
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Member
Posts: 19
Registered: ‎09-15-2016

Re: iPhone 7 cost more than at Apple store

If that's the case, we should still be able to pricr match the taxes involed that we have to pay upfront. With that in mind we should still be able to reciprocate from the increase that bestbuy has incorporated in the phone. That would be false advertisement that bestbuy was able to "price match" any competitor price by finding a loophole in the system when it comes to cell phones. I'm pretty sure you can't comment on the price hike, but I'm pretty sure you can do something about it if you want to make your customers happy?
Member
Posts: 11
Registered: ‎04-07-2015

Re: iPhone 7 cost more than at Apple store

Thanks Tasha,

I just sent you a private message with my member id. Please take a look to see whether you will be able to price match it. I paid it full so no carrier agreement involved.

Emerging Expert
Posts: 7,944
Registered: ‎02-25-2013

Re: iPhone 7 cost more than at Apple store

It is my understanding that Apple is one of those companies that demands MAP pricing guidelines.  MAP is guidelines by the manufacturer as to what the minimum a company can adverstise a unit at.

 

So stores like Best Buy, Target, Wal-Mart, what have you, have to sell it at that price or higher.

 

Whenever there is a sale on Apple products it is only when Apple says to make it so.

 

However, the Apple store can then sell it for whatever it wants to.

I am not an employee of Best Buy and all opinions left on this forum are my own. Please leave Kudo’s if you like a post or click Accept as Solution if a post answers your query.
Member
Posts: 11
Registered: ‎04-07-2015

Re: iPhone 7 cost more than at Apple store

No its not MAP pricing guidelines. I just checked Target and they are selling them 649, 749, 849 i.e. same as Apple store. Its just Best Buy who decided to increase price.

And to update people on my request to do a price matching - it was rejected stating that price matching have to be done only at the time of purchase and not after that. Its not the case that the item is on sale at competitors and Best Buy is selling them at regular price. 649, 749, 849 are the regular prices and Best Buy is just selling them higher. Feel very disapointed. They are using the fact that people not patient and don't remember the exact price, like when I came in I knew its 6 hundreds something plus tax.

Member
Posts: 19
Registered: ‎09-15-2016

Re: iPhone 7 cost more than at Apple store

That statement should be a 100 percent false, because I priced matched an item when the product was on sale a day later. Hence the same day price match policy is invalid and whom ever helped you, didn't want to help you. You can simply return and price match that's why. If your in the the return window. I'm assuming that's 14 days?

Posts: 12,468
Topics: 201
Kudos: 254
Blog Posts: 21
Solutions: 616
Registered: ‎01-03-2013

Re: iPhone 7 cost more than at Apple store

Hello yakim and Tomasuxsempai, 

 

Please know that our Price Match Guarantee states that we will price match all local competitors at the time of sale. If we lower our price during your return and exchange period, we will price match the new lower price. Any price matches to competitors after the sale would be considered an exception. 

I hope this clarifies your experiences! 

Thank you, 
 

Tasha|Social Media Specialist | Best Buy® Corporate
Give Kudos if you like this post or Accept as Solution if it answers your query!