If you cannot get your new James Bond: Quantum of Solace Blu-ray disc to play, you are not alone. We have recently determined that the discs are fine, but some Blu-ray players need a firmware update to play the disc. Firmware updates improve functionality by adding the latest and greatest features and capabilities to the Blu-ray player. While you can find do-it-yourself instructions on manufacturers' web sites, we want to help relieve your "techno-stress" by offering an in-store firmware update service ($29.99) that takes about 30 minutes. Bring your Blu-ray DVD player (remember the cord!) to your local Geek Squad® Precinct located in every Best Buy® and let us update your firmware while you spend quality time with/without the family. Go Ahead. Use Us.