How can Best Buy improve its product offers, services and customer experience?  From our online community engagements such as this Forum, we are hoping to learn the ever-changing answers to these questions.  A great example of how Best Buy is co-creating with our customer is our Next Class laptops.  "You Spoke.  We listened."  Best Buy asked students what type of laptop they needed to be successful.  Their input provided direction for our newest laptops.

An exciting new way to join the conversation and participate in this co-creating process is to use our new Best Buy Ideax website.  Ideax allows customers and employees to share, discuss and rate ideas.  Individuals can post ideas that they think will enhance the Best Buy experience.  Others can then comment on their idea, and if they think it's a good one, they can vote for it.  The Ideax team also has a bi-weekly blog which they use to provide feedback about the idea submission to the community.  My team and I will be helping moderate the Ideax, so you may see our comments on the website. 

I believe that infusing the creativity of our customers with that of our Blueshirts and Geek Squad Agents will result in powerfully innovative ideas that will unleash a new horizon for Best Buy.