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Disparate Sites in the Nebulous Milieu of the Internet

by Community Manager Community Manager on 05-01-2009 01:54 PM

The Best Buy Communication's team has launched a new blog: http://www.bbycommunications.com/bestbuyblog.  I posted a comment to their site expressing my opinion about this new endeavor.  It is copied below:

 

Best Buy provides other avenues to “peek behind the Best Buy curtain.”  We transparently display our wins and challenges with customer service on our bilingual Community Forums (http://forums.bestbuy.com and http://forums-es.bestbuy.com).  There is also some great discussion between our customers and our BlueShirt and Geek Squad agents about the products we sell.  The Community site has the Red Ring of Death blog (http://tinyurl.com/BBY-RROD), which is about gaming situations, and the Best Living blog which comments on social media (http://tinyurl.com/Gina-BBY).

Best Buy Connect (http://www.bestbuyinc.com/connect) displays feeds from our employees’ personal blogs and Twitters. Our Chief Ethics Officer boldly blogs (http://www.kathleenedmond.com) about ethical situations that arise within the company and transparently discloses how they are handled.  Our YouTube channels (http://youtube.com/bestbuy and http://youtube.com/bestbuycommunity) showcase a deeper look behind the curtain by allowing the online community access to videos from our company leaders as well as other spotlights.  We Twitter in English, Spanish and French and have a presence on Facebook and MySpace.

We traverse the blogosphere, seeking out customers in need of assistance and then engaging them in dialogue; for example: http://tinyurl.com/BBY-penguin and http://tinyurl.com/6f6ua4.

While these online locations as well as this new blog provide glimpses into the workings of Best Buy, they are all on disparate sites.  So how are customers supposed to find all this great information?  Perhaps now that Best Buy has many corporate business teams and stores leveraging online tools to support customers, we should look at creating a Community Portal that would provide a centralized repository to locate all these endeavors.  Additionally, our weekly flyer, which is probably our largest weekly distribution to our customers, has, to the best of my knowledge, never mentioned these engagements.  Furthermore, I don’t believe our in-store signage has either.

I love the passion of our employees who are launching each of these engagements.  However, I fear that our customers will not be able to find the content they are looking for in the nebulous milieu of the internet.


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About Best Living - Community Manager's blog
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About the Author
  • I love techno-geekie toys. These days it seems that technology is a part of every moment of your life. From the alarm clock that wakes you up in the morning to the microwave that heats up your dinner, we are encased in a life full of electronic products. They make modern life possible. When I am not playing with or reading about the latest and greatest tech toys, I work at Best Buy. The company is a fun place to work and I experience its commitment to its values and philosophies. I do my best to live them everyday. I take great pride in working for a company that values innovation, ingenuity and supports its employees in a manner that allows them to unleash their unique talents and abilities.
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