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Disparate Sites in the Nebulous Milieu of the Internet

by Community Manager Community Manager on 05-01-2009 01:54 PM

The Best Buy Communication's team has launched a new blog: http://www.bbycommunications.com/bestbuyblog.  I posted a comment to their site expressing my opinion about this new endeavor.  It is copied below:

 

Best Buy provides other avenues to “peek behind the Best Buy curtain.”  We transparently display our wins and challenges with customer service on our bilingual Community Forums (http://forums.bestbuy.com and http://forums-es.bestbuy.com).  There is also some great discussion between our customers and our BlueShirt and Geek Squad agents about the products we sell.  The Community site has the Red Ring of Death blog (http://tinyurl.com/BBY-RROD), which is about gaming situations, and the Best Living blog which comments on social media (http://tinyurl.com/Gina-BBY).

Best Buy Connect (http://www.bestbuyinc.com/connect) displays feeds from our employees’ personal blogs and Twitters. Our Chief Ethics Officer boldly blogs (http://www.kathleenedmond.com) about ethical situations that arise within the company and transparently discloses how they are handled.  Our YouTube channels (http://youtube.com/bestbuy and http://youtube.com/bestbuycommunity) showcase a deeper look behind the curtain by allowing the online community access to videos from our company leaders as well as other spotlights.  We Twitter in English, Spanish and French and have a presence on Facebook and MySpace.

We traverse the blogosphere, seeking out customers in need of assistance and then engaging them in dialogue; for example: http://tinyurl.com/BBY-penguin and http://tinyurl.com/6f6ua4.

While these online locations as well as this new blog provide glimpses into the workings of Best Buy, they are all on disparate sites.  So how are customers supposed to find all this great information?  Perhaps now that Best Buy has many corporate business teams and stores leveraging online tools to support customers, we should look at creating a Community Portal that would provide a centralized repository to locate all these endeavors.  Additionally, our weekly flyer, which is probably our largest weekly distribution to our customers, has, to the best of my knowledge, never mentioned these engagements.  Furthermore, I don’t believe our in-store signage has either.

I love the passion of our employees who are launching each of these engagements.  However, I fear that our customers will not be able to find the content they are looking for in the nebulous milieu of the internet.


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Changing Times @ Best Buy

by Community Manager Community Manager on 02-19-2009 12:03 PM - last edited on 02-19-2009 05:13 PM by Community Connector Community Connector

Today Best Buy announced an organizational restructure which unfortunately will result in about 250 layoffs of corporate employees.  I am saddened with the loss of these colleagues.  Best Buy remains a strong company and will continue to grow even during these troubling economic times.  Today there will also be about 210 job postings which will create new opportunities for some employees.

 

My team and I have not been impacted.  We will continue to support the users of this Community Forum.  My team and I will also continue to engage on Twitter (Gina_BestBuy, BBY_Community, BBY_Comunidad, BBY_Communaute, RewardZone and BestBuy_Outlet); Facebook; Get Satisfaction; the Reward Zone Community Forum; as wells as dialogue with customers on their personal blogs and forums. 

 

I view engagement in the online space as a huge growth sphere for Best Buy.  It also helps gain insight into our customers’ experiences and provide actionable items to business teams so that we can make the changes necessary to improve and enhance our customer experience.

 

 Today is a day of change.  Tomorrow is a day of action.  And the future will be one of growth and opportunity as Best Buy continues to expand its brands, deliver quality Geek Squad services and provide an overall inspiring customer experience.

Message Edited by Jason-GS on 02-19-2009 05:13 PM

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Human Innovation: The Epiphenomenon of Multilayer Computer Communication

by Gina on 09-24-2008 06:45 AM

Originally posted: Saturday, March 29, 2008


Human Innovation: The Epiphenomenon of Multilayer Computer Communication


In my spare time I am working on my doctorate. I have been doing this for a long time. It is a very slow journey. Over the past decade I have witnessed how the education industry has changed. I am sure we all remember the days of going to school with pen and paper in hand ready to regurgitate whatever the all knowing teacher told us. However, that is not the world we live in anymore.

Education occurs in a multifaceted manner in a multitude of ways. While teachers are still tomes of knowledge, they are no longer the only standard bearer of it. The interactivity of the web has created the ability for people to collaborate together on a scale never seen before in human history. Technology has ushered in an evolution of knowledge transmission. Knowledge and information are no longer only imparted in a uni-directional manner, one of static dogmatism. Rather knowledge creation is a by product of the interaction of individuals who collaborate online together.

Interesting…the new manner of human relationships is an unexpected epiphenomenon of bits and bytes flying back and forth on the super-highway of human ingenuity.

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A Snowy Start to Spring

by Gina on 09-24-2008 06:42 AM

Originally posted: Friday, March 21, 2008

A Snowy Start to Spring

 

Yesterday was the first day of spring. The snow had begun to melt revealing the half dead, dark green grass that had clung to life through the long, cold Minnesota winter. Being that I grew-up down south with minimal seasons, I watch this phenomenon carefully each year. Spring brings with it a renewed zest for life.

Of course, today was ushered in with a major snowstorm! Nothing says spring like six to eight inches of snow! Well, I guess that’s Minnesota for you. While driving to work this morning it almost felt like I had to use GPS to find my way out of my apartment’s parking lot! At least the drive in wasn’t that bad.

I am looking forward to the weekend. With all this snow I am hoping to take some digital pics.

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About Best Living - Community Manager's blog
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About the Author
  • I love techno-geekie toys. These days it seems that technology is a part of every moment of your life. From the alarm clock that wakes you up in the morning to the microwave that heats up your dinner, we are encased in a life full of electronic products. They make modern life possible. When I am not playing with or reading about the latest and greatest tech toys, I work at Best Buy. The company is a fun place to work and I experience its commitment to its values and philosophies. I do my best to live them everyday. I take great pride in working for a company that values innovation, ingenuity and supports its employees in a manner that allows them to unleash their unique talents and abilities.