Today, I am thrilled to announce Best Buy’s Twelpforce program will be transitioning to the management of Enterprise Customer Care (ECC). I am happy to add Twelpforce to ECC’s award winning portfolio of online community management. When I learned about the initial idea for Twelpforce in early 2009, I was excited about how wholeheartedly Best Buy was embracing social media. Since Twelpforce’s launch, members of the ECC social media team (the Community Connectors who participate on this and other communities) have participated through tweeting and helping create the weekly Twelpforce report. The Twelpforce movement has helped move Best Buy further into social media and helped us serve our customers in a new, emerging contact channel.
Over the next few months, I hope to expand the horizons of Twelpforce so that we can continue to connect and assist our customers in new and novel ways. Twelpforce is a key differentiator for the Best Buy brand. Thank you to all the Twelpforce members and other partners who have made it a wondrous success. I look forward to crossing new horizons together and continuing to grow the bold adventure of Twelpforce.
How would you like to see Twelpforce continue to grow?
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