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Senior Manager, Communities
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I love techno-gee
kie toys. These days it seems that technology is a part of every moment of your life. From the alarm clock that wakes you up in the morning to the microwave that heats up your dinner, we are encased in a life full of electronic products. They make modern life possible. When I am not playing with or reading about the latest and greatest tech toys, I work at Best Buy. The company is a fun place to work and I experience its commitment to its values and philosophi es. I do my best to live them everyday. I take great pride in working for a company that values innovation , ingenuity and supports its employees in a manner that allows them to unleash their unique talents and abilities.
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Agent3012
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Social Connections: The Evolution - MichaelBrown on: Twelpforce
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Gina-BBY
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Best Buy Contributes to the Martin Luther King, Jr... - steiner02 on: Restocking Fee Policy Change
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Gina-BBY
on:
A New Tech Tool, My iPad
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hockeycanuckjc
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CES: Do the possibilities of the future include 3-... -
Matthew-BBY
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Holiday Traditions
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Gina-BBY
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The Autumn winds of change have started blowing the multicolor leaves off the trees, leaving the lawns a speckled pageantry of radiant hues. I was walking in the woods absorbing all the mastery of Mother Nature when I came to a fork in my path. Of course, I took the one less traveled by.
Business is also at a fork in the road: to listen and dialogue transparently with customers or to remain in stagnant silence ignoring the mounting voices. Where once faceless corporations dictated a prescribed doctrine, now the winds of change have blown open the doors to the corporate halls. Web 2.0’s bi-directional approach allows for communication between consumers and producers for the first time.
This blog is only one example of Best Buy’s engagement. We have Community Forums in both English and Spanish which serve as platforms for Best Buy personnel, Geek Squad agents, customers and the online public to share their experiences about technology. My team and I join the discussion. We also engage with individuals on their own personal blogs, Twitters and forums that are not associated with Best Buy. Our CMO Barry Judge has his own Twitter (http://twitter.com/BestBuyCMO) and his own blog (http://barryjudge.com/). I also Twitter (http://twitter.com/Gina_BestBuy), and we have a Spanish language Twitter (http://twitter.com/bby_comunidad). Our Reward Zone program has a forum as well on their website (https://myrewardzone.bestbuy.com/).
Best Buy has decided to join the discussion. One of the first outcomes of listening to customers is our new Blue Label products. You spoke. We listened. Based on customer feedback about laptop issues, Best Buy partnered with both Toshiba and HP to create laptops with features that customers wanted such as a backlit keyboard to make it easier to see the keys on the laptops. I wish mine had that! You can join the discussion about Blue Label on our Community Forum.
Blue Label is just the beginning when it comes to the power of co-creating with our customers. It is my sincere hope that we engage in an honest, constructive dialogue. I know traveling down this path will bring about both challenge and change, but that’s okay. After all, I always choose the path less travelled by
