Each year at their Conference & Exhibition, the Direct Marketing Association awards companies or individuals for outstanding achievements in the multichannel direct marketing process. We are pleased to announce that Best Buy has been named the 2009 Marketer of the Year!
The award praises Best Buy for our commitment to new ideas and for our focus on enhancing customers' enjoyment of technology which has been instrumental in making us a leader in the retail and marketing communities.
The award specifically called out our strength in the social media space, including the widely known Twelpforce. In fact, several of our Twelpforce champions attended the event to be recognized.
Last year when I began helping Best Buy journey into the blogosphere, I never expected to grow those concepts into paradigm shift within the company. So many local Best Buy stores and senior leaders have embraced the possibilities of social media. It has been an exciting journey and I am glad to have played a part in it. Having Best Buy's efforts in the social media realm be honored by the DMA is both humbling and inspiring. Our Best Buy Communities team will continue to help Best Buy be successful by supporting our customers on our Best Buy Community forum as well as our many other social media engagements.
Best Buy Community
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Dorothy-BBY
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