Just took the survey about naming your new center section of the store. Thought all the names you proposed sucked big time. Most of the names evoked images of other places or things - TV shows, kid play places, NYC bar, etc.
And what's with the color blue references? That's certainly not the color I think of when I think of Best Buy. Yellow or black, both from the tag and black also from the geeks attire.
So, how about keeping it simple? Here's some ideas.
It's the center of the store. Centre combines those. THE CENTRE easily defines the location and the concept.
It's an island.THE I-LAND is certainly instantly recognizable as a techno-now term. Yes, it's associated with Apple. But so are you to a degree. Will Apple call out their lawyers.? Most definitely. Will that bring you mucho publicity? Undoubtedly. Make 'em sweat trying to claim exclusive rights to the letter "I." Your fighting slogan would be, "Apple doesn't own "I" just 'cause they want to own "U." After all, this is the company that had to pay the Beatles for the right to use the name. And even after that, they would up in litigation with the Fab 4's firm over their alleged infringement of that agreement.
It's where you go to gain knowledge about technology. And when you get there, you'll be in THE KNOW. Only thing I don't
like about this is the homonym with "NO."
It's where you go to get the latest buzz. THE B-HIVE incorporates both the main letter of your name and associates your logo colors with the black and yellow of bees. This could go wrong, though, if the geeks aren't up to their game and consumers start saying, "I got stung at the B-HIVE." Counter this by placing model-quality girls at the counter. Call them the Best Buy Honeys. Their boss would be known as "the queen bee." The guys would be "drones."