I think that Best Buy should record all serial numbers of electronics being purchased or at least set a price amount. Wal-Mart does a great job with recording the serial number of their electronics. The serial number should be recorded regardless if a warranty is being purchase. This is for the protection of the customer as well as Best Buy. I recently had my house broken into and my flat screen was stolen I know who stole it but w/out the serial number I'm out a tv. I went to Best Buy to gather information on the tv. On the receipt there was no serial number I even had a 4yr warranty but they told me only after it got serviced that the serial would be recorded. AFTER Service. How will the store know which is the actual item the warranty is covering. Only until AFTER. Hmmm Please help me convience Best buy to start implementing this procedure Please..