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Remove fake reviews & turn-off/remove reviews for pre-order items.

Status: Tell Us More
by gadgeteer on ‎04-08-2017 08:36 PM

I'm noticing on a lot of items that have "pre-orders" there are already glowing reviews for the item, which is silly because there's no way you've had a proper opportunity to sit down with the device and really "experience" it when the item isn't even shipping yet.  The speciifc item I'm referencing right now is the new Samsung Galaxy S8's, which weirdly enough all have 5-star glowing reviews even though no one has even received their devices yet. But it's certainly not limited to these, I've seen it in the past on pre-orders too.

 

There are a lot of customers out there that rely on these reviews to make "informed" decisions and a lot of these are your "not so tech-savvy" people that would rather rely on, what they perceive to be honest and informed, opinions [living vicariously comes to mind] and this not only taints the review pool but it also makes people question the validity of other reviews on BestBuy.com as well and you'll recall there was some major fall at a large online marketplace seller over this, this past year that resulted in the them completly over-hauling their review system where it now hides un-verified reviews and only shows them after you specifically click to see them, among other strict changes (i.e. there's a very strict minimum amount of characters and they use bots to scan reviews to make sure they're relevant - i.e. about the product, not the shipping experience, etc. etc.). 

Status: Tell Us More

I hear where you are coming from on this, and have to agree that it makes little sense to be able to review a product that hasn't hit the market yet. With that said, it is good for business to have reviews up for every product on a company’s transactional website, and because of this it is likely this will not be changed. Does anyone else want to see us make this change? Make sure to vote for an idea if you like it.

Comments
by Trusted Contributor
on ‎04-11-2017 07:26 AM

100% support this.  How can their be reviews for products that are no out yet.  Unless they are done and posted by professional and respected sources that you would expect them to be from. Like PC Mag etc...

 

I read an article some years ago going on about how travel web sites are inundated with reviews done by professionals hired by the place being reviewed.

 

The article said to look for reviews that are to perfectly writtend and as you wrote, just glowing.

 

 

by Senior Social Media Specialist Senior Social Media Specialist
on ‎04-11-2017 03:11 PM
Status changed to: Tell Us More

I hear where you are coming from on this, and have to agree that it makes little sense to be able to review a product that hasn't hit the market yet. With that said, it is good for business to have reviews up for every product on a company’s transactional website, and because of this it is likely this will not be changed. Does anyone else want to see us make this change? Make sure to vote for an idea if you like it.

by 777
on ‎04-14-2017 12:13 PM

@Allan-BBY, I think Best Buy should implement a policy that doesn't allow any reviews until the release date. From that point, fair game, and you can continue to allow everyone to post a review. We as customers can see the "Verified Purchaser" tag to find verified owners of the product if we need that extra reassurance. Until the release date, though, you have a bunch of junk reviews that are cluttering space and are obviously not going very useful (IMO).

 

Now, you may have a couple legitimate pre-release date reviews where people got the product early or spent time with it in a demo setting, but I think the bad outweights the small potential good in this area.

by gadgeteer
on ‎04-19-2017 11:39 PM

Best Buy needs to take a stance against this and other mis-guided practices that they participate in. These fake reviews guide customers towards products based on experiences that the people that left them could not have possibly had - you can't tell me how much you love a 2020 year-model car because they don't exist yet!  So to say, well having reviews up for it is good for business is, respectfully, absurd.  It's completely mis-leading and in the case of a phone you haven't just screwed that customer over for today, they're stuck with it for TWO years (and not to mention you recently implented restocking fees in phones so there's also that).  

 

The same goes for having advertised "Brand Promises" in which you state your employees are impartial and un-biased and yet when you go into Best Buy stores and you have employees that are wearing "branded shirts" from LG, Sony, Samsung, Bose, Alienware, Microsoft, etc.  And it's surely no coincidence that they happen to love and recommend the brand that matches their shirt - maybe because they're measured on sales from said brands and Best Buy is profiting from said brands leasing floor space? (which is why this unethcial practice continues today - it's highly profitable, I imagine).  At the same time, you're one of the only companies that does this and as more people catch on, it's going to deflect business too because you start to realize if you want honest advice you rely on...HONEST online reviews from people that are verified purchasers...wow we're going full circle here.

by Senior Social Media Specialist Senior Social Media Specialist
on ‎04-20-2017 05:54 PM

Hey, I certainly understand where everyone is coming from on this but reviews help sell products and I'm guessing the earlier they are up the quicker a retailer starts selling the item once it is available for purchase.

by Trusted Contributor
on ‎04-21-2017 10:25 AM

Allan has the valid point here.  While I don't like fake reviews either.  They are an essential part of selling some products. It is really the responsibility of the consumer as to whether or not they are misled by a review. Granted they should not be written before the product comes out.

 

I know Best Buy tries to confirm if you purchased the product from them.

 

The best practice if you want to utilize reviews is to look at many and not a few.

 

I think I am pretty good at weeding out reviews written by professionals and those written by consumers. I have spent a lot of time with reviews in the travel industry.

 

I normally read a number of reviews prior to buying many things. It is just matter of practice to keep yourself from getting misled.

 

Not to mention the time and money Best Buy would have to devote to it.  And how would they actualy make the determination of a review is fake?

by gadgeteer
on ‎09-20-2017 02:46 PM

iPhone 8 and iPhone 8 Plus don't come out until this Friday, yet there's already reviews on them. SMH

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