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Paid GCU-$20 pre-order credit for Premier Pre-Orders

Status: Acknowledged
by on ‎04-15-2014 11:08 AM
This is basically a customer benefit for locking most if not all of their yearly day 1 game purchases in at BB. If a customer pre-orders/purchase a pre-set amount of games then once the final game purchase has cleared that added bonus is attached to that purchase.

A customer places 5 eligble titles into their shopping queue(say 5 of the current $10 pre-order titles) & once they pre-order/purchase all 5 the fifth game would recieve $60 in myBB points, $40 bonus for the previous 4 games & $20 for the final game(the reg. $10 + $10 bonus).

Maybe the # of games would need to increase to 10 resulting in $200 total credit or a possible way to allow all game pre-orders to recieve some credit compensation.

Either option is a huge financial committment to BB & $120 GCU, $300 or $600 annually, but BB has the benefit of larger pre-orders amounts which should equate to cheaper per unit orders.

Being able to advertise "EVERY NEW GAME IS $47.99 WITH $20 CREDIT" would completely remove key competitors in the gaming market. And the added affects on GCU with mybb points leading to non gaming sales & more active trade in volumes serves to strengthen the entire program. Also, this would be an equally potent benefit combined with 20% off there would no longer be any reason not ro fork over $120.

Wolfenstein pre-order numbers should provide insight to how strongly the lure of $20 credit with 20% can be.

Status: Acknowledged
I did hear back on this and was informed at this time we would not be moving forward on this idea.
Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎04-15-2014 12:05 PM
Status changed to: Tell Us More
Would anyone else have any feedback on this idea? Remember to vote for an idea if you like it.
by vaan285
on ‎04-15-2014 04:34 PM

i miss the old pre-orders of "Victory Can Be Pre-Ordered".  THAT was a huge benefit that I would like to see come back.

by Justin777
on ‎04-18-2014 09:26 PM
Mario kart 8 for the Wii U if you preorder= get $20 in rewards MLB 2014 PlayStation 4 if you preorder= get a free copy of MLB 2014 on the PS Vita
by Vigilante91
on ‎04-23-2014 10:28 AM

I'm definitely in support of this. It would make so many "maybe" preorders become day-one purchases.

by qualityman13
on ‎04-23-2014 04:48 PM

I think gamers club unlocked members should get the $20 certificate, we paid for this premium feature there is no reason why the free members should get the same deal. 

by
on ‎04-25-2014 07:06 PM
@qualityman 13 is correct there should rarely if not never be a time where a customer paying $120 is recieving the same benefit(s) as one who hasn`t paid anything that`s a primary flaw with GCU gotta make the paying customers "feel" special/appreciated it goes a long way to creating brand loyalty. Customers will leave a store with bad service & go elsewhere and possibly pay more if they were scorned badly enough by the 1st store out of principal. Likewise, they may pay more for extremely great CS & amazing personal attention.

That`s one of the main reasons knowing a customers name and/or personal reason(s) for being at a specific business wins, a customer feels that the business doesn`t just want "Tim`s" money it wants a happy "Tim" AND "Tim`s" money. Because there`s only 1 "Tim" who`s already loyal where as "Tom" may go to whoever has the best deal.

"Tim`s" are Elite Plus who remain lifetime loyal shoppers supporting a company for their lifetime, "Tom`s" are what have you done for me lately. And even if you did them well all month till Monday they may shop elsewhere on Tuesday b/c you`re $3 higher vs pricematching. Which customers do you wanna have more of & which will keep you in business longer?
by Senior Social Media Specialist Senior Social Media Specialist
on ‎07-10-2014 02:13 PM
Status changed to: Under Review
Thanks for all the input. We have forwarded this onto the appropriate team. Once we hear back from them I will post back to this idea.
by nrgreen24159
on ‎07-10-2014 07:06 PM

This is an excellent idea.  Even as a GCU member, I find myself hunting for deals for preorders.  Many times, other stores have deals that beat out a single game deal at Best Buy, for everything else...  Well there is GCU.

 

So a stronger incentive with BB would lead me to always shop at BB.

 

I have nothing really 'binding' me to Best Buy.  If I see a very good deal elsewhere, I take it.  Best Buy however, could sway me into being extremely loyal with stronger deals.

 

I like supporting my local Best Buy.  The employees at both locations are knowledgable and very curteous.  They employ many people and that is always important.  If I can even have deals that are 'on par' with competition, I'm going to side with Best Buy.

by Floaterstorm
on ‎07-11-2014 03:29 AM

I loved that "Buy 5, get $100" deal, or whatever it was from 2011. I bought five new release games that year.

 

Never did that before that, and haven't done it since.

 

I'd definitely go for it if it made a return. Getting an extra $10 per game for committing to five is a great idea.

by loge18
on ‎07-11-2014 12:35 PM

Extra incentive to buy more games from BB would be great.  Maybe it could be tiered where if you buy 3 games it's $13 per, 4 games is $16 per, etc.  I'd definitely be down to buy 5 new games!

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