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0 Votes

Media Central Station

Status: Acknowledged
by mobius on ‎10-10-2012 05:05 PM

I read another customer's grievance for the shrink in media selection. I've always felt the same way. Also felt that it was hard to look around because everything on the shelves were packed so close together. On one occasion when I was shopping at the Roseville Best Buy store in the media section, this idea came to me:

 

If space-issue resulted in the shrink in media selection and space, perhaps Best Buy could set-up a "media central station". It would be set-up like the Genius Bar in Apple stores with computers on the counters and customers would be able to sit down on stools. They could peruse on the computers through a customized browser interface that displays all physical media (Blu-ray, Xbox-360, CD, etc.) currently available in-stock at that Best Buy location (or to see other nearby locations if the customer chooses to). The computer should also be locked down to have it only be able to use this application. The interface would also display other things such as: synopsis, director, actors, rating, etc. When the customer sees the title(s) they want, they can call up an associate (who may be behind the counter if this station is set-up at Soution Central) or press a "need assistance" button on the browser at which time an Associate would be alerted to go and help out the customer.  The Associate would then go to the backroom to retrieve the media for the customer. At this time, the Associate may ask the customer if they need anything else. 

 

In the future, this customized interface/workstation could be expanded to other departments. If a customer can't find that perfect earbud, they can hop on one of these terminals, sit comfortably, and find that perfect earbud on Bestbuy.com. If a customer uses this terminal while they're still in the store and makes a purchase, then this prevents the customer from going home and making an earbud purchase through another online competitor.   

Status: Acknowledged
Thanks for the input.
Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎10-11-2012 05:12 PM
Status changed to: Tell Us More
So just to be clear your solution to this would be to instead storing our inventory on the floor it would be back in the warehouse. A customer could then just go to a terminal at this our workstations, order what they need, and someone would bring it out to them. Does anyone else have feedback on this idea? Remember to vote for an idea if you like it.
by dmrozek
on ‎10-16-2012 07:25 PM

I don't like this idea.  It presumes a salesperson will always be readily available and you won't have to wait.  One of the reasons I shop at Best Buy is because I know I can grab what I need off the shelf and pay for it without having to jump through any hoops.

by mobius
on ‎10-16-2012 10:39 PM

I don't envision the physical media section going away altogether. New, hot, and popular media would still be on the shelves for grab-and-go convenience. However, if the customer is looking for an older movie such as "Scream 1" (a title that no longer flies off of shelves anymore) for instance and the customer is not able to find it on the shelf, they'd be able to hop on the terminal and see if "Scream 1" is available in the store (or order from online if it's not in stock at the store) in which an associate would then be able to easily retrieve from the backroom. 

 

Furthermore, if old media that is no longer a hot item is kept in the backroom, premium space on the salesfloor would be freed up for media that is currently in promotion by Best Buy or by Best Buy's vendors.  I forgot to mention. To encourage customers to use terminals that may result in them finding additional titles that they didn't originally plan for, there should be a free-browse function that shows all titles currently in-stock at that location.  Perhaps the application could even provide "recommended titles" after they log-in to the terminal by scanning their RZ membership card. 

by Senior Social Media Specialist Senior Social Media Specialist
on ‎03-27-2014 05:11 PM
Status changed to: Acknowledged
Thanks for the input.
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