Face it, we live in the age of entertainment. Everyone wants to be entertained; just look at the percentage of americans that get their news from The Daily Show. However, when I walk into my local BB store, it might as well be a warehouse. How about a BB branded entertainment channel on a large screen in the store...and streaming on the web site? I also liked the Coffee idea. More time in the store equates to more browsing, more interest, and more sales. Why should I go to a BB store instead of a web site? Because it's FUN. Get more FUN into the stores.