The 24/7 Elite customer service line is not helping anyone and only frustrating customers The line is limited to My Best Buy program questions only, which include the following as stated;
* Points Balance
* Reward History (Last 5+ transactions)
* Certificate Status
* Attach Missing Points
* Points needed to next certificate
* Spend needed to reach next tier level
Who has urgent questions about points balances, certificate status or spending amounts at 3:00am in the morning? All of these issues can be resolved during the day. The forums and moderators are already an excellent option to resolve anything related to these issues.
If keeping the 24/7 hotline and spending resources to maintain it then make it worthwhile so customers really appreciate it. Time sensitive items such as; Price Matching (we do shop at 3am in the morning!), questions on products or shipping/order status inquiries should be accessible.
If not able to provide help for these issues then get rid of the whole thing and replace it with a new perk that is actually usable to customers.
I'm not sure maybe I'm wrong. I would like to see if there are any figures showing how many customers have been helped by the 24/7 hotline. I'm assuming it is very costly to keep up such a service. I would hate hotline reps losing their position but move them to something else or give them access to resolve issues that really matter and/or are time sensitive.