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Elite and Elite+ Membership suggestion~

Status: Tell Us More
by Zenopo on ‎01-16-2017 10:30 AM

Why not have an annual fee similar to Amazon Prime? Let's say $100 a year for Elite and something like $200 for Elite Plus. I'm a new member to BestBuy and felt it necessary to suggest this since the only way to get either status is pretty steep for not that great a pay off and because I'm a fan of Amazon Prime and what it offers.

This also just makes more sense to me, why pay over $1,000 for something that offers less then something like Prime which offers more and costs less?

Status: Tell Us More

I kind of like this idea. Would anyone else like to see this as an option? Make sure to vote for an idea if you like it.

Comments
by Trusted Contributor
on ‎01-16-2017 12:07 PM

I think that makes some good sense. But have you ever wondered how Amazon can afford to dole out free delivery the way they do?  I ordered something for my father last week that cost $20.  It shipped to him for free.  However, there is no such thing as free shipping.  USPS does not ship for free just to be good guys. 

 

Amazon is under a lot of fire right now for the practices they use. They apparently avoid taxes buy doing things a certtain way. I forsee the day of Prime going away pretty soon.

 

Amazon can also operate under a lot lower overhead. They have no retail stores. Only corporate people and warehouse people.  

 

Many people don't realize it but many producst offered on Amazon are from 3rd party resellers. Amazon charges them to show their products on Amazons web site.

by davidsz
on ‎01-19-2017 06:04 PM
I'm not sure I agree with this idea. That would hurt consumers such as myself, that generally spend at least $1500 at Best Buy anyway. So in order for me to keep the same benefits, I would need to spend more money. I don't see the Best Buy rewards program as competing with Amazon Prime. They are really different services. One is a rewards program, while the other provides media content, and some other benefits. While there is some overlap (such as free shipping), for the most part they are different. One of the reasons I shop at Best Buy is because of the rewards program. If they start charging, it negates a lot of the points/rewards that we earn.
by Senior Social Media Specialist Senior Social Media Specialist
on ‎01-20-2017 05:18 PM
Status changed to: Tell Us More

I kind of like this idea. Would anyone else like to see this as an option? Make sure to vote for an idea if you like it.

by Zenopo
on ‎01-20-2017 10:42 PM

@bobberuchi

I did not, for I tend not to question good things.

 

From what I hear, Exxon Mobile avoids taxes and gets paid for "research". So until EVERYONE is on an equal playing field and pays their taxes, I persoanlly won't be harping on Amazon.

 

Yes, but from what I have read/heard, they apparently have a much better customer service then Best-Buy. I only say this because I never had a problem with Amazon and just saw a lot of people flaking Best-Buy for poor services.

 

Is this a bad thing?

 

@davidsz

I don't see how it does. From how I see it, you are paying $1500 rather then $100 for services...

 

It's just a me thing that threw Best-Buy's Elite status and Amazon Prime into the ring, since they both cost money for services that benifits the customer.

 

@Allan-BBY

Hey thanks~ Though I'm curious about the status change.

by D_zee315
on ‎01-23-2017 04:48 PM

@Zenopo

I think what @davidsz was trying to say was that if he is already buying a product, for example, a TV, that runs him up to $1,800, then he is already getting to Elite with just that purchase alone. Elite or Elite Plus membership doesn't really give you more discounts, just a higher rate of reward points (and sometimes an exclusive early access sale here and there). The item would be free shipping already since the product is over $35 for a non-Elite member.

 

Now he has Elite membership for the current year and the next calendar year just because of that single purchase. As a non-elite, he would have gotten 900 points, which is worth $18 when converted to certificates.

 

If he would have paid $100 on top of that, he would pay $1,900 and get 1900 points instead, which would be $38 converted into certificates (assuming that paying for the membership will still give you elite worth of points). Or if elite plus for $100, then $47.50 worth of certificates would be given him back in point form.

 

It doesn't make sense to pay more for the same stuff for anyone that is already spending that amount. If it was $100 for Elite membership, then he would be at a loss of $62 just to get the same benefits he is already getting. So you are asking him to spend more for what he is getting normally.

by tizeye
on ‎01-31-2017 08:43 PM

While there are changes I would like to see, and have even writtten the CEO about, "buying" membership is not one of them. Mathmatically, it doesn't make sense as reward certificates would not total the fee, and if it did total or exceed the fee then the premise of "hard to reach $1500 or $3500" is not supported. Actually I find it quite easy to reach the $3500. One of my favorite stunts is when a new item is released, I ebay the old iPhone, camera, macbook, etc and get full credit when I purchase the new item (and back under warranty.) but the net cost is much less than the amount reflected in my purchase balance that generates the rewards.

by gadgeteer
on ‎02-16-2017 07:56 AM

This would seem like a huge step backwards in some ways.  The purpose of both programs is vastly different.  Amazon created Prime as a way to combat B&M locations.  The mentality was that online stores weren't successful up until that point, because we have a need to "get it today" especially if the prices aren't that different.  What made Prime successful is a lot of the times Amazon had the lower price (hence why most major retailers offer to price match them) AND they put an offer out there that you couldn't refuse - unlimited 2-day shipping for $99.  So that means you got a better price and you only had to wait two days to get it. 

 

Amazon Prime has GROWN A LOT to include a lot of other perks as Amazon plays in a lot of spaces like digital content and cloud.  

 

MyBestBuy is a program that rewards you for spending more; However, the program has SHRUNK a lot over the past few years and a lot of the newer changes (i.e. free 2-day shipping for Elite/Elite+) are reactive, as was the attempt to give away free movies thru their much smaller digital video provider. For Best Buy to charge for their memberships they would really have to come to tha table with something game-changing and thought-provoking, which everything they've done to the rewards progam so far has been a result of cost-cutitng and reducing benefits so I don't see it happening, respectfully. 

by KyleNolan
on ‎03-11-2017 01:27 PM

This sounds awful--the elite program is suipposed to reward loyal customers, and now you want customers to have to pay for this benefit?!

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