This is primarily for the CEO or his staff.. I have read in various news releases, and there are many, that you are encouraged to implement operations that will emulate the new DIGITAL age. What these news releases fail to remember is that any successful company has implemented first of all policies that address the basics of retail sales: customer service, product availability/knowledge, and price. People shop at AMAZON and others primarily because of product availability and.price. They come to your stores because they can see the product they are interested in, ask questions and generally satisfy themselves regarding their intended purchase. Then it's off to the internet. What to do?
1. Work towards having legislation implemented that would require any products purchased on-line to be taxed at the local rates. This will help reduce the price differences.
2. Reduce the inventory in your stores, but have immediate access to the various products to be able to offer quick shipping and delivery. Increase the range of products, but limit the number of each product in the store, this will help keep inventory costs at a minimum.
3. Offer the "lookers" a coupon or such that would honor a competative price for a limited period.
4. Have "teams" ready to help customers who receive the items, but are unsure or incapable of assembling and/or installing them. A strong selling point.