Best Buy IdeaX

[#1]

You need to fill the center of your store. Barnes and Noble has a coffee store (Starbucks) which complements their product. What complements your hardware devices? How do people get their soft products like media? They download the information using their computers, TV's and phones via their internet source provider. Why don't you put a Verizon store in the middle of your big box stores? Verizon (DSL and wireless internet) is now the preferred U.S. information distribution channel. Verizon is always looking to add new stores in locations near your current stores. They would be glad to fill that poorly used space in the middle of your stores. After checking into a Verizon store there is often a wait for service. While technology interested customers are waiting around, I'm sure that they would love to look around at your hardware products.

[#2]

I hear what you are saying, and I like the Barnes and Noble/Starbucks analogy. Each one of our stores has a Best Buy Mobile store inside their store, and as a Best Buy mobile store they are a full service Verizon wireless provider. As you can imagine we would most likely not put a Verizon store inside a store to compete with our own Best Buy mobile store.

[#3]

Why do this when they already have a Best Buy mobile store? Best Buy mobile stores offer services from the top dogs, thus aiming at ALL CUSTORERS.