Best Buy IdeaX

[#1]

It's just another one of those small ideas I had floating around in my mind. Best Buy offering incentives to kids who get good grades on their report card get reward zone points for good grades. While kids should be getting in the habit of performing their best in school without rewards, I think this sounds like a good idea. Techniology helps kids do better in school, and with better grades, kids can use the reward zone points to apply to new technology and help them even perform better in school.

[#2]

Interesting idea. Not sure how we would be able to verify the grades, and keep students from redeeming for points more than once. I would like to hear what other customer's or employees think about this idea (especially parents and students).

[#3]

There would be a new program created just for the students, a special student version of the Reward Zone card where in order to qualify for the promotion they must have it present, and in the computer the barcode would track the points being redeemed just like a normal reward zone card would.  I have more to think about this idea but it would be workable.

[#4]

About 6 years ago, I had a buddy who was a manager at the Best Buy in Torrance, CA (107) whose store had a similar program to the one you described. The only students eligible were grades K-8. The store gave gift cards to reward good grades. A's were $5 and B's were $3. Only academic subjects counted so handwriting, effort, behavior, etc. were not counted. I don't think they had a system in place to track "repeat offenders" but I got the impression that it was not abused (different times back then?). It was more of a community thing so they didn't have students from 3 districts over come there to redeem grades, but the store did "advertise" it to the local elementary and middle schools. It was funny to see a line of kids there after school of report card days. After the gift cards were keyed out, there would be mad dashes to the gaming department .

[#5]

Blockbuster does this. 1 free movie for Bs or higher in all subjects. They would always mark on the original grade card a small BBV, nothing major just a small denotation. My daughter was always so happy to go get her free movie. Needless to say that the marketing aspect of this is phenomenal. Not only are you creating and tapping into the next generation of consumers by creating good memories of your stores, you are also promoting good grades for kids. This not only motivates the kids, but also gets great respect from the parents also. My local BBYs also started teaming with the Red Cross and were giving $5 for anyone that gave blood and got a voucher from the Red Cross.