I believe there are several things that can be done, in addition to what you guys are already doing (well, for the most part).
But first. INCREASING trade in credit is not something you guys should feel pressured to do...Gamestop on average, already gives people less...and their credit can only be spent on the limitedness of what Gamestop carries. AT LEAST, you guys have more than just GAMES to spend our credit on.
For sure, it would help to have more attractive trade deals. I personally come when there is an extra boost of about 30% or more when I trade in games w/o having to pre-order....(simply because I don't want to pre-order a game, BUT the pre-order specials are really good).
As for another other deal promotions aside from trade offers, you guys are banking it really well. (Keep in mind, I'm comparing you to the only real competition to you, GAMESTOP; GS). Gamers now a days are trying to hit the best "value for my games" spot. GS is only relevant because it's been around longer, and quite frankly, people are still unaware you guys do trade ins...and not just games, but other electronics. YOU EVEN PROVIDE A TRADE SITE WITH ESTIMATE CALCULATOR!!! With GS, you lucky if your phone call isn't received while busy or with attitude..and GOOD LUCK getting trade values over the phone LOL.
Listen, the path to owning the TRADE IN side...is not just marketing or expanding word that you guys do this...but you really need to lift the policy (in A LOT OF BB STORES) of having to provide a RECEIPT for the games your going to trade, providing that they were bought from a BB store, ONLY. This is where you alienate your potential to blow "you know who" out of the water like the "you know what" they really are. I dare say, MILLIONS & MILLIONS of gamers don't keep their receipt....heck, CUSTOMERS in general, don't keep receipts!!!
Sticking to your guns on this, not only turns away trades, but it keeps your "used" game library very minimal...and I mean MINIMAL. And with that small used game library, it keeps away customers too.
Your GAMER magazine is great...I don't care what other may think, but your the only game magazine...and I will say this underlined; the only magazine by far to offer GREAT coupons with EVERY SINGLE ISSUE FOR ONLY 15 DOLLARS?!!?! I say this in conjunction with the "trade/used games" because you have great coupons for used games as well (not just for new...thank god and god forbid if GS did that lol), but what's a gamer like myself to do with these coupons...if there are BARELY and good USED GAMES TO PICK FROM?!?
Another thing, your gaming sections have looked really bad/sloppy. I come in on a week day (Mon & Wed mostly...after work) it's BARREN. And no excuses...the weekends it should be packed, or faced/leveled...something, but it looks bad too (I'm speaking of 4 BB's in NY) Your gaming section has to, at the very least...look attractive. Then the next step, is actually putting games on display that make sense.
Example...for Wii (let the hating begin). You can have you kid/family section, no problem...heck, have a used game section too, np, and of course the budget titles. But the core section, the games that don't go in the sections I just mentioned...there is nothing?! Now, it can be, because Wii titles, don't move in a certain store...no problem...so make a dummy case and display it...order it to be picked up in store for the customer. Don't try to spread 3 to 8 facings/displays of a Mario title for the sake of Mario? LOL, that's the worst thing you can do. You need to display the titles that a true gamer would play...things like; Metroid, Legend of Zelda, Resident Evil, Sin and Punishment, Tatsunoku vs Capcom, Red Steel, COD, Final Fantasy, Fire Emblem,...I can go on too. But the same idea across for all platforms. It's like, what used to be a large selection of new titles at BB, are watered down to "left overs".
And if "left overs" are a result of no sales...here, you guys should definitely hold some kind of gamers club tournaments, or gaming sessions exclusive to you unlocked members...or maybe a proposed 3rd level??? (wink wink). GS has completely stopped doing this. They stopped the "connection" they had with their long time gaming customers. What was once a hub and social spot is not a straight forward "in and out". No interpersonal nothing...ask some customers in GS as an undercover customer yourself...they'll tell you GS has changed a lot. YOU CAN CAPITALIZE HERE.
BB has the space, and you sure as $%& have the staff (whether with full pay roll or not...GS barely has the appropriate staff numbers...2 at most lol) I'm not saying to hold these things religiously either...but maybe monthly...every qtr...promote a special event...intertwine it with deals and promos..and of course...prize...make it store credit...keep the money within BB. And trust me...BB credit of $50 is better spent in BB then $50 credit from GS. And if not tournaments...have like, advance screenings of movies about to be released. Give like 5 min teaser or etc, and do the same, throw in deals/specials.
All this of course, can't be done without proper staff.
I don't know the hiring requirements for BB. But I remember what is was for GS, and you HAD to be fully knowledgeable about games. With BB, they're not that knowledgeable....for example...and without being "biased", I myself was trying to convince my friend to not buy the PSP Vita, at the moment, till it excels. Foolishly, he and a BB associate were talking and speaking of how well it's doing and even finally beating the 3DS. ARE YOU KIDDING ME? I corrected to both of them, the associate asked if I worked at a game store...I said I used to, but it doesn't mean, because I work at a gamestore, I would know things like this...it means I would "have" to. Information like this is available on the web. And just in case, the 3DS trumped the sales of the first DS (which trumped the PSP)....PSP is beating...easily the PSP Vita. Simply mathematics.
Your game staff should be knowledgeable of the games they themselves are trying to represent or sell. It's a huge turn off when they don't know nothing. Like when a family comes and ask what good "pure family" games are available on PS3...they quickly assume throwing the move at them is an automatic win...come on!
This is it for now. If you are curious why I had so much to say, or what to ask for additional ideas...hit up my email. But most of all, thanks for allowing me to share my idea with you.