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BBY Strategic Ideas

Status: Acknowledged
by rapiksaat on ‎04-18-2012 05:26 PM

1) New strategies for home appliances
- people rarely buy big white appliances online
- strike exclusive distribution deal with low-cost, decent-quality brand (e.g. Haier)
- establish Geek Squad for home appliances
- strike a deal with manufacturers to assume manufacturing warranty with in-house Geeksquad for discounted prices
- sell option to replace the same appliance in the future at discounted prices (e.g. for an appliance with 10-year expected life offer 30% off if replaced after 3 years or 50% after 5 years - option expires after 6 years)
- offer long-term leasing (e.g. recurring $400 for every 5 years for a worry-free lease of washer and dryer)


2) Send solicited or insolicited bid to distribute all possible home appliances in new property developments, especially multi-unit apartment buildings.
- each branch has a person/team to monitor and pursue opportunites


3) Capitalize frugal innovations
- send a team to Dragon Mall (see the Economist this week) to identify 10-15 less-than $30 items for a special corner in store
- not exclusively electronics, think about emulating Sharper Image store
- could change seasonally so that people have a reason to stop by stores


4) Sell refurbished electronics with limited warranty

Disclaimer: Use any of these ideas at your own risk.


Status: Acknowledged
Thanks for the idea
by Senior Social Media Specialist Senior Social Media Specialist
‎04-19-2012 09:43 AM - edited ‎04-19-2012 09:44 AM
Status changed to: Tell Us More

You certainly do have a lot of ideas to help our business, and I would thank you for sharing them. I should point out that we already do provide in-home Geek Squad service on appliances in most areas of the country, and are always looking at places to expand this service. I can also say that the Geek Squad is authorized by most appliance manufacturers to repair their products under their warranties.


The leasing idea is interesting, but I could envision many challenges in implementing this; I also have to wonder what kind of market there would be for leasing appliances. I should also point out that we do sell refurbished electronics on Anyone else have anything to add on this idea?

by Senior Social Media Specialist Senior Social Media Specialist
on ‎03-25-2014 04:00 PM
Status changed to: Acknowledged
Thanks for the idea