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Adjust the Elite/Elte Plus membership accounting.

Status: Tell Us More
by tizeye on ‎01-31-2017 09:15 PM

It is that time of year when membership resets, and while this has been mentioned before, it seems to have fallen on deaf ears. I have even written the CEO with "Who was the marketing genius that dreamed this up" as from a corporate side (marketing tunnel vision) seems would push people to buy more, but in reality may have the exact opposite effect. What I am referring to is the practice on January 1 of netting all rewards purchase balance to zero. The suggestion is...just subtract $3500 or $1500, depending on level established for the year, but let the customer keep the excess above the $1500 or $3500 level, as a start for the year. In other words, if a person has $3800, they are able to start the new year with a $300 balance rather than a $0 balance.

 

Why does the current method actually work against the best interests of Best Buy? If I am going to lose the excess, after I reach $3500, where is my incentive to buy a major purchse vs defer the purchase for next year (or avoid sales tax and purchse elsewhere with a 'rewards' credit card. As an example, while this year didn't hit the $3500 until September, but have reached it as early as April. From that point on, there is no incentive to buy anything, other than incidentals like ink, from best buy. It becomes a time to "test" items you want to buy with full intention oof returning, then actually purchase after the first of the year after Best Buy nets the account to zero. Had you actually purchased the iten the prior year, you would have lost the value, but now you make it count with the current year purchase. I am not the only one that does that as talking to a Magnolia employee today as looking at sone B&W P7 headphones, he noted that he does the same thing...and it was a practice he picked up from another customer.     

Status: Tell Us More

Would anyone else like to see this as a reality? Make sure to vote for an idea if you like it.

Comments
by JoshuaFirstenberg
on ‎02-01-2017 08:57 AM

To enhance the Loyalty program, consider rolling over dollars between $1,500 and $3,500 for Elite members to get a jump start on renewing status for the following year.

 

Anything over $3,500 could roll over for eliteplus to get a jump start on renewing status also.

by JoshuaFirstenberg
on ‎02-01-2017 09:46 AM

Great idea.  I had just submitted this as a rollover concept.  Up-voting!

by Senior Social Media Specialist Senior Social Media Specialist
on ‎02-01-2017 05:28 PM
Status changed to: Tell Us More

Would anyone else like to see this as a reality? Make sure to vote for an idea if you like it.

by Valued Contributor
on ‎02-03-2017 02:26 PM

100% agree some kind of rollover system would be great and would benefit those who can spend more than others in one year versus another. As a business owner especially I won'th ave the same profit year after year. 

by Trusted Contributor
on ‎02-09-2017 12:12 PM

Perhaps it would be better instead to raise the cap to $5000 or $8000

by gadgeteer
on ‎03-20-2017 10:56 AM

@bobberuchi Best Buy doesn't need to riase the cap unless they're going to be adding more incentives. If you compare the program today versus where it started out, a lot has been stripped from the program already.  To recap, Elite Plus used to have 60 day returns, ink/toner used to be 15% off with rewards card, there used to be a free Geek Squad consultation or TV callibration, and on and on. The only thing they've seemingly added was free two-day shipping for Elite/Elite+ members but we all know the reason that perk exists.  It's no different than the reason a certain mega grocery chain just recently added free two day shipping after piloting it out as a annual membership program that ultimately gained little to no traction. 

by tizeye
on ‎03-20-2017 11:12 AM

Agree with gadgeteer 100%. Have seen a lot of benefits eroded over time, and definately don't need to raise the cap as that would be counterproductive. I probably will hit the $3500 sometime in April. After that, why should I buy from Best Buy vs somewhere they price match but can get without sales tax and put on a cash back credit card.

by TheJadedGamer
on ‎08-14-2017 05:40 AM
Personally the only thing I want is a regular amount of return time on items regardless of the 'tier' you're on like most normal retailers give you. You usually get a MINIMUM of 30 days at most retailers with some exceptions like gaming hardware and so on maybe being limited to 15 days. It's a major reason why I haven't been shopping at Best Buy nearly as much as I used to.
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