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Added promotions with Watchdogs

Status: Tell Us More
by on ‎04-23-2014 10:10 AM
With GCU increasing benefits & promotions other retailers have had to step up their games & some have. Watchdogs should be the next premier selling title after Titanfall & although BB is already $10 pre-order credit other retailers have been offering quite a bit more $20-$25. Since Wolfenstein got an increase to $20 maybe there`s a way to get Watchdogs upgrade too or another promotion added on.

I`m sure at this point there`s been a noticable jump in Wolfenstein pre-orders so you can fully except an even bigger reception for Watchdogs which would certainly delight both Ubisoft & BB. This would also allow the wheels to be set in motion to get the best pre-order benefit Ubisoft`s premier franchise Assassin`s Creed which was just announced to reach 73 million sales.
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by Senior Social Media Specialist Senior Social Media Specialist
on ‎04-23-2014 10:48 AM
Status changed to: Tell Us More
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by Valued Contributor
on ‎04-23-2014 12:04 PM

I know for a fact taht GMG has a few codes going around for a big jump on WatchDogs so I don't know if BB will compete on this one or not.

by qualityman13
on ‎04-23-2014 04:46 PM

I think gamers club unlocked members should get the $20 certificate, we paid for this premium feature there is no reason why the free members should get the same deal. 

by Trusted Contributor
on ‎04-25-2014 10:11 AM

At some point a retailer has to say forget it.  1 offers it with $10 rebate, the next person goes $15 etc etc etc...

 

Eventually your selling a game a cost or less and it is not worht it.

 

If a game sells for $60 chances are the cost on it is $30 or more.  But added to that cost you have shipping it to BB, paying the employees to stock it and sell it.  Add on other store operating costs and your $30 game now cost $40 or $50 and you just cut into that margin to the point where it isn't even worth stocing or selling it.

by
on ‎04-25-2014 06:42 PM
@bobberuchi

I think qualityman13 points is the reason for this, BB is expecting people to pay $120 in return they expect to have the best deal. With these offers being available to all members vs increased benefits for paying members the paying member feel slighted and rightfully so.

For a $120 two yr upfront committment a customer should routinely see other retailers offers as "weak" & the few times when a competitor does offer a better deal that`s when it`s up to BB to increase/advance their promo. The $10 pre-order increase to $20 is only one way of offering a better deal they could promote a trade in deal that increases when the credit is applied to Watchdogs. The could add a $10-$15 instant giftcard deal w/soda+ candy purchase similar to the one they offered for Dark Souls.

.

I personally think they severly under utilize GCU in key areas which is stunting the programs growth & bringing a cloud of doubt to those may pay $120. Finding a way to offer $20 on every $60 pre-order & $10 on every $40 pre-order should be priority #1 because of the huge marketing edge that would provide. Use this strategy along with steelbooks/DLC to approach every publisher so you can get them fuly on board from day 1. If they combined the front end day 1 offers followed up by a @gamer coupon committment on the back end no other retailer would be able to compete. Add in several staple trade in/trade up deals to boot & the entire program becomes either one long play & trade or simply the premier paid GC option.

There`s an existing ideax thread regarding a 30 day locked in $5 bonus trade in offer which some people would factor in on the back end as steady perk addition to any pre-order bonus. In a cycle of $48 + $20 credit + 2X pts day 1 & base trade in + 10% GCU + $5 + possible 50% or 100% bonus on the back end what other retailer could compete? With that in place $120 is a steal considering I`d be increasing it to a yearly amount higher than $60(probably $100) but allowing 1 yr subs.

http://www.forums.bestbuy.com/t5/Best-Buy-IdeaX/Piggyback-New-amp-Used-Videogame-Sales/idi-p/772819
by Trusted Contributor
on ‎04-28-2014 07:44 AM

So If you spend $120 for 2 years to get a discount of $10 for certain pre-orders and you pre-order 12 new games in that 2 year period you will break even.  So if Wal-mart offers $20 and Best Buy matches you need to pre-order 6 titles in that 2 years. 

 

However, my point was that if companies keep making a better and better price it ends up being a wash or a loss for them. 

by
on ‎05-20-2014 05:10 PM
After reading the weekly ad for Watchdogs release I can see why there`s no $10 pre-order credit the already have several promotional add ons associated with the purchase.
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