As a way bring in foot traffic & cut short the time between a customer mailing in games & recieving the giftcard I have a possible solution. Give the customer the option to mail them to their local store and/or drop them off via the previous Ideax found here( http://www.forums.bestbuy.com/t5/ideas/v2/ideapage/blog-id/IdeaX/article-id/4942/page/2#comments). The process for the customer will be greatly expedited allowing them to begin re-investing their credit back into their local stores which makes BB more competitive.
I realize this added volume will mean more work for the local store reps(too bad there`s no dedicated game reps) & there will be an extra step in the store process but this type of service will pay off. The faster the customer gets their credit the faster they can spend which is what BB wants. Now with pretty much every retailer taking trades having the best ways to trade is what will seperate BB from the pack.