The overwhelming general concensus is that Gamer`s Club Unlocked(GCU) is a great program(arguably the best one out) but at $120 upfront for 2 years a little overpriced. And with benefits/perks of the previous program being reduced or completely eliminated while the upfront cost has increased 4x per year it`s a little underwhelming honestly. Most consumers would accept a price increase even to $120 IF the benefits warranted the increased cost.
Offering $15 credit(750 MyBB points) for every $150 spent on gaming related items would immediately provide tremendous value to GCU along with further encouraging customers to make all of there gaming purchases at BB. This benefit would be a big perk to tip the scale in BB`s favor whenever all thing s are even retailer to retailer. And customers who are aware their $5-$15 away from another $15 and/or about to make purchase that will net another $15 credit would certainly pick up an extra item or two to get the added credit. Plus knowing there`s a 15 day wait for the points to post we`d wanna get the clock started that way when a deal pops up the credit already available.
Another way to put this in place and strengthen GCU could be to allow the pc to auto-generate a $15 BB giftcard when $150 pre-tax is reach in-store/online. If you`re going to allow free Gamer`s club to recieve a simliar benefit it should be less than $15 per $150 & the instant GC option should NOT be available to them. That way you`re rewarding paying members & enticing free members to upgrade to GCU.